Look, it’s no surprise to anyone that GoPro absolutely kills it when it comes to Shareworthy Content. Their cameras are perfect for first person experiences of epic experiences. Like this bike ride…
Seriously? Seriously? I wouldn’t walk down that path and this guy goes down it hell for leather with a camera on his helmet. And not only does Kelly McGarry achieve a sort-of internet fame, GoPro is right there with him, bookending the experience. Yes, Red Bull sponsored it, but GoPro gets the lion’s share of credit. Because man, when he pulls that back flip, that could only be GoPro.
This, like so much of their online strategy, is brilliant marketing. And why Olson’s duties on this amazing brand remain mostly focused on PR; these GoPro guys have branding figured out all by themselves.