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The Next Thinc.

Incorporating new thinking into brand communication

Tag: Shareworthy

Low Cost, Widespread Access to Production Technology Has Changed the Home Movie Landscape Forever

Posted on April 1, 2014 by Dennis Ryan

Okay, not exactly. While it’s true that anyone with a smartphone can capture moving images in HD and then edit… Read more Low Cost, Widespread Access to Production Technology Has Changed the Home Movie Landscape Forever

Jean Claude Van DAMN–That’s Shareworthy!

Posted on November 15, 2013 by Dennis Ryan

I heart everything about this: the casting, the totally counter-intuitive music choice, the direct relationship between the action and the… Read more Jean Claude Van DAMN–That’s Shareworthy!

Pent Up Rage Is Amazingly Shareworthy

Posted on November 14, 2013 by Dennis Ryan

No one feels sorry for JP Morgan Chase. Nor should they. They are all after all, the country’s biggest bank… Read more Pent Up Rage Is Amazingly Shareworthy

Agendas are Shareworthy…and Movement Building

Posted on November 12, 2013 by Dennis Ryan

A sure way to make any video clip more shareworthy is to give it a very strong POV. Given the… Read more Agendas are Shareworthy…and Movement Building

Kindness Is Shareworthy…and Brand Building

Posted on November 11, 2013 by Dennis Ryan

Perhaps you saw this clip floating around Facebook or Twitter last week. I don’t know Jim Wolf’s story, or what… Read more Kindness Is Shareworthy…and Brand Building

FBomb: The Fundamentals for Shareworthy-ness Apply to Infographics Too

Posted on November 8, 2013 by Dennis Ryan

Want to make your video clip more viral? The basics of shareworthy-ness are simple. Give it a strong POV that… Read more FBomb: The Fundamentals for Shareworthy-ness Apply to Infographics Too

Start Your Monday With Your Heart In Your Throat

Posted on October 28, 2013 by Dennis Ryan

Look, it’s no surprise to anyone that GoPro absolutely kills it when it comes to Shareworthy Content. Their cameras are… Read more Start Your Monday With Your Heart In Your Throat

What Makes People Share Videos? Well, Self-Interest Helps…

Posted on October 23, 2013 by Dennis Ryan

Social media and the omnipresence of the mobile web makes sharing videos and other content remarkably easy. With the click… Read more What Makes People Share Videos? Well, Self-Interest Helps…

Continuing The Prank Advertising Theme…

Posted on October 9, 2013 by Dennis Ryan

Back in June, Leo Burnett London released this viral clip on behalf of UK THINK!, a government organization designed to encourage… Read more Continuing The Prank Advertising Theme…

Thinkmodo Does It Again: A Brilliant Prank for “Carrie”

Posted on October 8, 2013 by Dennis Ryan

Surprise. It’s the hardest thing to truly create but it’s also the most devastatingly effective. And it’s become a massive… Read more Thinkmodo Does It Again: A Brilliant Prank for “Carrie”

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