Brands and “Authenticity”: When the Hackneyed Becomes Crucial

If you read a strategic brief at any point over the past five years, you read the word “authentic.” Whether yogurt, beer, or casual wear, brands fell over themselves in their rush to assert their ‘authenticity.’ Frankly, most protested too much and overuse diminished the word’s impact.

But this week, GoDaddy, the purveyor of web addresses that spent its early years lobbing embarrassingly sexist and sophomoric ads on the Super Bowl, did something genuinely authentic: they pulled their web-hosting services from the white supremacist site The Daily Stormer. It was a strong, very public move and truly embodied authenticity.

But that’s not how the story read Monday morning on Facebook…

Continue reading

Heard Any Good Movies Lately?

It’s amazing how well-produced and deftly-applied sound empowers a film. Much has been written about Hans Zimmer’s extensive use of “Shephard tones” in his soundtrack for Christopher Nolan’s Dunkirk. I haven’t seen it yet, so I can’t comment.

I did however, just watch the trailer for Darren Aronofsky’s new star-studded horror movie Mother!  If you need a quick refresher on how to make music and SFX really work, watch this: Continue reading

I’ll Vacuum My Own Floor, Thank You

I love modern conveniences. Cruise control, gas grills, TV remotes: I’m an unabashed fan. But this whole IOT invasion of smart assistants like Siri and Alexa and Cortana skeeves me out. Even my dog Hank hates it. There’s a house on our daily walk where a Landroid robotic lawn mower rolls endlessly back and forth and he growls at that thing every time we pass.

So last week, when iRobot CEO Colin Angle mused about the value of the data their high end Roomba vacuums collect, it stopped me cold.

Screen Shot 2017-08-04 at 11.26.14 AM

Continue reading

Where The Wild Things Are Today

Maybe it’s just me, but perhaps you too share my sinking suspicion that all this AI, all this data and machine learning, will ultimately create little more than the world’s most brilliantly optimized classified ads.

Oh they’ll be effective ads—remarkably so. They will forge an unprecedented level of tactical and transactional effectiveness. They will optimize the context of a wide variety of consumer journeys, they will weight the messaging hierarchy, they will include nearly infinite personalization integrated directly into the consumer experience.

They will do all these amazing, innovative, unheard of things every minute of every hour without ever taking a sick day or leaving for a new opportunity.

But they won’t fire human imaginations with the white hot power of pure delight. Continue reading

Better Living Through Food Science

Thanks to some inspired Australians who run Black Star Pastry, the world now knows the magic and majesty of the glowing donut: the Glonut. To celebrate Sydney’s Vivid Festival, an annual event of light, music and creativity, baker Christopher Thé infused icing with Vitamin B so that it would glow under black lights.

The luminescent results are worthy of Springfield’s Nuclear Power plant. But actually, while the donuts are wonderfully inventive, they don’t begin to match the visual impact of the lighting of the sails of Sydney’s Opera House. For even more amazing festival imagery featuring large scale light projection, visit here.

Wow. Winter in Australia looks really, really cool.

img_3054