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The Next Thinc.

Incorporating new thinking into brand communication

Super Bowl LIV: A Food & Beverage Ad Review

Posted on February 8, 2021February 8, 2021 by Dennis Ryan

A few hours before kick-off, I stood in line at our neighborhood grocery holding a can of sliced olives. Because… Read more Super Bowl LIV: A Food & Beverage Ad Review

In Praise of Product Demos

Posted on July 6, 2020 by Dennis Ryan

Here is a tremendous commercial, one of my favorites in a long, long time.* When you look closely, it is… Read more In Praise of Product Demos

Perennial Brand Content

Posted on May 10, 2020May 10, 2020 by Dennis Ryan

It’s a thankless job 364 days of the year. Clearly, it’s never done for fame or fortune, which makes it just that much more amazing. Thanks Moms.

The Power of Simple

Posted on April 10, 2020 by Dennis Ryan

One of the best Public Service Announcement ads in quite some time. A brilliantly simple visualization.

“Urban Isolation:” a 6-Year-Old Skate Film for Today

Posted on March 29, 2020March 29, 2020 by Dennis Ryan

Contrary to online misinformation, this wasn’t shot during CA’s stay at home order; it was shot in 2014. But that doesn’t make it any less relevant…

First the Micks, Now the Gophs

Posted on March 23, 2020March 23, 2020 by Dennis Ryan

Another solution to the global ventilator shortage. This one far closer to home…

Good News: Apollo 13 > COVID-19

Posted on March 19, 2020March 19, 2020 by Dennis Ryan

Hospitals don’t have enough ventilators for COVID-19 patients. But thanks to big-brained humanity and open-source technology, they soon might.

Emerging Business Challenges

Posted on March 16, 2020 by Dennis Ryan

Preparing for the unexpected: for many businesses, that’s suddenly moved from a principle to a To Do item.

Sister Corita Kent: Uncredited Pop Art Pioneer

Posted on March 9, 2020March 9, 2020 by Dennis Ryan

Fittingly for International Women’s Day celebrations, a web search led to a personal discovery of a too-little credited pioneer of the pop art movement: Sr. Corita Kent.

Rammstein ist so metallisch

Posted on March 4, 2020 by Dennis Ryan

How do you sell a concert tour? This seems like a pretty smart approach… Granted, I don’t listen to Rammstein.… Read more Rammstein ist so metallisch

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Recent Posts

  • Super Bowl LIV: A Food & Beverage Ad Review February 8, 2021
  • In Praise of Product Demos July 6, 2020
  • Perennial Brand Content May 10, 2020
  • The Power of Simple April 10, 2020
  • “Urban Isolation:” a 6-Year-Old Skate Film for Today March 29, 2020
 

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