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The Next Thinc.

Incorporating new thinking into brand communication

Category: Brand Content

In Praise of Product Demos

Posted on July 6, 2020 by Dennis Ryan

Here is a tremendous commercial, one of my favorites in a long, long time.* When you look closely, it is… Read more In Praise of Product Demos

Perennial Brand Content

Posted on May 10, 2020May 10, 2020 by Dennis Ryan

It’s a thankless job 364 days of the year. Clearly, it’s never done for fame or fortune, which makes it just that much more amazing. Thanks Moms.

The Power of Simple

Posted on April 10, 2020 by Dennis Ryan

One of the best Public Service Announcement ads in quite some time. A brilliantly simple visualization.

Rammstein ist so metallisch

Posted on March 4, 2020 by Dennis Ryan

How do you sell a concert tour? This seems like a pretty smart approach… Granted, I don’t listen to Rammstein.… Read more Rammstein ist so metallisch

How Do You Sell Mass Media Without A Super Bowl?

Posted on February 9, 2020February 8, 2020 by Dennis Ryan

Advertising has become so focused on niche audiences and mass customization that engaging truly mass audiences is no longer second nature.

Branded UX … IRL

Posted on January 22, 2020January 22, 2020 by Dennis Ryan

Branded UX doesn’t have to be digital. Physically experiencing a brand can be incredibly powerful. Consider a simple bench at the UN…

Creativity Will Save Advertising. Again.

Posted on April 11, 2018 by Dennis Ryan

I know, I know–it’s too late; advertising’s already dead. Digital/social/experiential/big data killed it… The only problem is this constant, dire… Read more Creativity Will Save Advertising. Again.

Taking Marketing Beyond Advertising

Posted on March 13, 2018 by Dennis Ryan

Today’s unprecedented access to information, demand for transparency, and empowerment of social recommendation speed the transition from mass marketing and… Read more Taking Marketing Beyond Advertising

Bloomberg Powers Up Immersive Content to a New Level

Posted on February 19, 2018 by Dennis Ryan

In marketing, ‘content’ should not be a noun, and certainly never an adjective. Great content is an action verb; it… Read more Bloomberg Powers Up Immersive Content to a New Level

“Video Content: Why”: a Free e-Book(let)

Posted on December 22, 2017December 22, 2017 by Dennis Ryan

That’s right, free. With no purchase. Twenty-two pages of facts, links, and thinking on the many ways video has evolved… Read more “Video Content: Why”: a Free e-Book(let)

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Recent Posts

  • Super Bowl LIV: A Food & Beverage Ad Review February 8, 2021
  • In Praise of Product Demos July 6, 2020
  • Perennial Brand Content May 10, 2020
  • The Power of Simple April 10, 2020
  • “Urban Isolation:” a 6-Year-Old Skate Film for Today March 29, 2020
 

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