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The Next Thinc.

Incorporating new thinking into brand communication

Category: Advertising

Advertising and marketing thoughts.

Super Bowl LIV: A Food & Beverage Ad Review

Posted on February 8, 2021February 8, 2021 by Dennis Ryan

A few hours before kick-off, I stood in line at our neighborhood grocery holding a can of sliced olives. Because… Read more Super Bowl LIV: A Food & Beverage Ad Review

In Praise of Product Demos

Posted on July 6, 2020 by Dennis Ryan

Here is a tremendous commercial, one of my favorites in a long, long time.* When you look closely, it is… Read more In Praise of Product Demos

The Power of Simple

Posted on April 10, 2020 by Dennis Ryan

One of the best Public Service Announcement ads in quite some time. A brilliantly simple visualization.

Emerging Business Challenges

Posted on March 16, 2020 by Dennis Ryan

Preparing for the unexpected: for many businesses, that’s suddenly moved from a principle to a To Do item.

The Virality of Topicality

Posted on February 26, 2020February 26, 2020 by Dennis Ryan

This viral video is a brilliant example of capturing a cultural inflection point with a highly topical message.

Ryan Reynolds + Dogs = Ratings Gold

Posted on February 11, 2020February 11, 2020 by Dennis Ryan

The future is collaborative. Want proof? Pay attention to Ryan Reynolds and what he’s doing for Aviation Gin.

This Year’s Lasting Super Bowl Advertising Lesson

Posted on February 3, 2020February 3, 2020 by Dennis Ryan

When you fail publicly, you might be tempted to quit or play small. Happily, HIghdive didn’t. And a year later, they’ve bounced back in spectacular fashion.

Visually Branding Seat Belts for Safety

Posted on January 15, 2020January 15, 2020 by Dennis Ryan

Brilliant visual imagery to promote wearing seatbelts for safety.

Add Another One to the Advertising Disruptors List: Design

Posted on November 27, 2019November 27, 2019 by Dennis Ryan

Whether you think Elon Musk’s new electric pickup looks badass or just plain bad, you can’t dismiss its market impact.… Read more Add Another One to the Advertising Disruptors List: Design

The Data Confirms It: In a Contentious, Divided Society, Joy and Love Still Rule

Posted on October 28, 2019October 28, 2019 by Dennis Ryan

We can talk about how much we hate, but happily, it’s far more common to talk about how much we love.

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Recent Posts

  • Super Bowl LIV: A Food & Beverage Ad Review February 8, 2021
  • In Praise of Product Demos July 6, 2020
  • Perennial Brand Content May 10, 2020
  • The Power of Simple April 10, 2020
  • “Urban Isolation:” a 6-Year-Old Skate Film for Today March 29, 2020
 

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