A few hours before kick-off, I stood in line at our neighborhood grocery holding a can of sliced olives. Because… Read more Super Bowl LIV: A Food & Beverage Ad Review
Category: Advertising
Advertising and marketing thoughts.
In Praise of Product Demos
Here is a tremendous commercial, one of my favorites in a long, long time.* When you look closely, it is… Read more In Praise of Product Demos
The Power of Simple
One of the best Public Service Announcement ads in quite some time. A brilliantly simple visualization.
Emerging Business Challenges
Preparing for the unexpected: for many businesses, that’s suddenly moved from a principle to a To Do item.
The Virality of Topicality
This viral video is a brilliant example of capturing a cultural inflection point with a highly topical message.
Ryan Reynolds + Dogs = Ratings Gold
The future is collaborative. Want proof? Pay attention to Ryan Reynolds and what he’s doing for Aviation Gin.
This Year’s Lasting Super Bowl Advertising Lesson
When you fail publicly, you might be tempted to quit or play small. Happily, HIghdive didn’t. And a year later, they’ve bounced back in spectacular fashion.
Visually Branding Seat Belts for Safety
Brilliant visual imagery to promote wearing seatbelts for safety.
Add Another One to the Advertising Disruptors List: Design
Whether you think Elon Musk’s new electric pickup looks badass or just plain bad, you can’t dismiss its market impact.… Read more Add Another One to the Advertising Disruptors List: Design
The Data Confirms It: In a Contentious, Divided Society, Joy and Love Still Rule
We can talk about how much we hate, but happily, it’s far more common to talk about how much we love.