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The Next Thinc.

Incorporating new thinking into brand communication

Category: Uncategorized

Don’t Look Back, That’s Not Where We’re Headed

Posted on January 2, 2017April 5, 2017 by Dennis Ryan

Nostalgia always reigns the week before New Year. Every news show edits their “Year in Review”, recounting whatever events of… Read more Don’t Look Back, That’s Not Where We’re Headed

If You Want to be the Expert, Act Like It

Posted on November 28, 2016April 5, 2017 by Dennis Ryan

Back in the waning days of TV agency dominance, Kurt Karlenzig — a smart digital co-worker — discussed the ideal posture for… Read more If You Want to be the Expert, Act Like It

On Embracing Change

Posted on November 21, 2016April 5, 2017 by Dennis Ryan

Change challenges all of us. It brings the unknown front and center, pushing us out of our comfort zone and… Read more On Embracing Change

A Critical Note on the Importance of Context

Posted on November 1, 2016April 5, 2017 by Dennis Ryan

Things change quickly in our digital world. Last week, Twitter announced they were cutting 9% of their staff and shuttering… Read more A Critical Note on the Importance of Context

The Best Business Development Plan is Great Work

Posted on September 30, 2016April 5, 2017 by Dennis Ryan

Creative enterprises develop business three ways: through personal relationships, by expanding existing relationships, and by attracting new clients. And the… Read more The Best Business Development Plan is Great Work

Always Content, Never Content

Posted on May 31, 2016April 4, 2017 by Dennis Ryan

For twenty-one years, and long before the rest of the industry recognized the label, Digital Kitchen has stood for content:… Read more Always Content, Never Content

We Are All Personal Brands. Sort Of…

Posted on October 1, 2015 by Dennis Ryan

Few professions seem to enjoy self abuse more than advertising and marketing. Our ingrained habit of coining pseudo-scientific catchphrases in hopes… Read more We Are All Personal Brands. Sort Of…

A Different Agency Model: the Resource of Record

Posted on September 21, 2015 by Dennis Ryan

A friend of ours leads the Consumer Packaged Goods consultancy practice for Ernst and Young in Chicago. Recently, two separate clients… Read more A Different Agency Model: the Resource of Record

Today’s Terrifying Media Reality: It’s ALL E-E-E-E!

Posted on September 14, 2015 by Dennis Ryan

It’s Earned-Earned-Earned-Earned. By 2010, most advertisers and agencies had woken up to recognize the convergence of Paid, Owned and Earned content.… Read more Today’s Terrifying Media Reality: It’s ALL E-E-E-E!

Middle of the Road Messages Get Stuck In Traffic

Posted on September 8, 2015 by Dennis Ryan

Everyone recognizes how the content revolution has forced the agency model to change. Our industry must adapt to making new things in new… Read more Middle of the Road Messages Get Stuck In Traffic

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