Some blog to build their brand or make a living. I do it for the same reason people do calisthenics or piano scales: for practice and conditioning. Blogging forces me away from my regular workload to look around, to seek out the new and innovative, and then to consider them from multiple angles to learn as much as possible. So I’m always learning new things, or at least trying to.
Here are three things about advertising and marketing I know to be true:
- All attention must be earned.
- Stories matter more than facts.
- Staying curious is critical.
We operate in the most distracted society in human history, one empowered by technology to avoid commercial messages. If your brand doesn’t recognize that, it will suffer. Data alone won’t protect brands–It might help get you to the right audience at the right time, but only ideas and creativity can earn the actions marketers need.
So I respect brands that focus on ideas and creativity. And a dollop of courage always helps as well.
Feel free to e-mail me here.
For an overview of my creative philosophy, watch this video. It’s lower quality because I shot it on the fly with an iPhone when a snowstorm interrupted my travel plans. Still, the truth remains.