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The Next Thinc.

Incorporating new thinking into brand communication

Tag: viral

Perennial Brand Content

Posted on May 10, 2020May 10, 2020 by Dennis Ryan

It’s a thankless job 364 days of the year. Clearly, it’s never done for fame or fortune, which makes it just that much more amazing. Thanks Moms.

Go Kindness! Go Vols!

Posted on September 18, 2019September 18, 2019 by Dennis Ryan

The story has been heavily covered. Rightly so. It’s all of us at our best, supporting a kid and his creativity.

Gold, Frankincense…and Metal

Posted on December 6, 2018December 5, 2018 by Dennis Ryan

So, how many times this season have you heard Paul McCartney’s treacly “Wonderful Christmas Time”? Did an act of congress… Read more Gold, Frankincense…and Metal

Becoming a Right of Spring

Posted on May 3, 2017May 8, 2017 by Dennis Ryan

Anyone in the communication business dreams of creating something that hits a nerve and draws massive, global interest. But few… Read more Becoming a Right of Spring

Ideas > Media Dollars: Using Facebook To Make the World Love Obermutten

Posted on July 20, 2015 by Dennis Ryan

Chances are, you’ve never heard of the tiny Swiss mountain hamlet of Obermutten. We certainly hadn’t. But this article from Europe’s Digital Tourism Think… Read more Ideas > Media Dollars: Using Facebook To Make the World Love Obermutten

Teddy Goalsevelt on What Makes Shareworthy Content

Posted on June 25, 2014 by Dennis Ryan

Mike D’Amico is a wonderfully talented art director. We worked together when he first got into the business with a… Read more Teddy Goalsevelt on What Makes Shareworthy Content

I’ve Been Kind of Distracted But This Snapped Me Back to The Blog

Posted on December 20, 2013 by Dennis Ryan

I wish my distraction was preparing for the Holidays: buying gifts, writing Christmas cards, baking something. But instead, we were… Read more I’ve Been Kind of Distracted But This Snapped Me Back to The Blog

FBomb: The Fundamentals for Shareworthy-ness Apply to Infographics Too

Posted on November 8, 2013 by Dennis Ryan

Want to make your video clip more viral? The basics of shareworthy-ness are simple. Give it a strong POV that… Read more FBomb: The Fundamentals for Shareworthy-ness Apply to Infographics Too

Start Your Monday With Your Heart In Your Throat

Posted on October 28, 2013 by Dennis Ryan

Look, it’s no surprise to anyone that GoPro absolutely kills it when it comes to Shareworthy Content. Their cameras are… Read more Start Your Monday With Your Heart In Your Throat

Continuing The Prank Advertising Theme…

Posted on October 9, 2013 by Dennis Ryan

Back in June, Leo Burnett London released this viral clip on behalf of UK THINK!, a government organization designed to encourage… Read more Continuing The Prank Advertising Theme…

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