4 thoughts on “This Probably Signals a Tipping Point for Something in the Industry

  1. There’s nothing like a strategy in a headline. I wish I had a client that could have bought that at some time in my career

  2. Am I wrong or has the word “suck” now acceptable in ads in a way that it hasn’t up until now. There’s an anti-smoking thing that uses the “it sucks less”, and now this. Crossing yet another cultural Rubicon.

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