CTA Bus, Eastbound 290
On the plus side, they don’t belabor strategy and display admirable focus…
By Dennis Ryan, CCO, Element 79
This Probably Signals a Tipping Point for Something in the Industry
The Next Thinc.
Incorporating new thinking into brand communication
I love it – our slogan is “we’re not good, but we’re cheap!”
Is “NOT IN SERVICE” a comment on the bus or the ad?
There’s nothing like a strategy in a headline. I wish I had a client that could have bought that at some time in my career
Am I wrong or has the word “suck” now acceptable in ads in a way that it hasn’t up until now. There’s an anti-smoking thing that uses the “it sucks less”, and now this. Crossing yet another cultural Rubicon.