In my daily scanning of internet ephemera that I justify under the catchall heading of ‘keeping tabs on the culture,’ two items popped up yesterday that my cerebral cortex couldn’t reconcile without massive cognitive dissonance.
First, an item posted on MediaPost’s Center for Media Research, presented a new study conducted by an eyewear client that found–perhaps not surprisingly–very positive benefits to wearing glasses. Beyond the obvious enhancement of visual acuity, kids consider other glasses-wearing kids to be ‘smarter’ than non glasses wearing kids. The 6-10 year olds surveyed also considered the glasses-wearers more honest but otherwise, didn’t judge them about their appearance positively or negatively.
Hmm… All these findings constitute incredibly-favorable survey results for a seller of childrens’ eyewear, but that’s not what created the cognitive dissonance. No, the problems arose when hours later, this concise item popped up on Buzzfeed, explaining that hipster glasses were officially no longer cool.
I can’t process both points of view and so, for the time being, my synapses will no longer be holding hands.
By Dennis Ryan, CCO, Element 79