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The Next Thinc.

Incorporating new thinking into brand communication

Tag: Social Media

This Year’s Lasting Super Bowl Advertising Lesson

Posted on February 3, 2020February 3, 2020 by Dennis Ryan

When you fail publicly, you might be tempted to quit or play small. Happily, HIghdive didn’t. And a year later, they’ve bounced back in spectacular fashion.

The Data Confirms It: In a Contentious, Divided Society, Joy and Love Still Rule

Posted on October 28, 2019October 28, 2019 by Dennis Ryan

We can talk about how much we hate, but happily, it’s far more common to talk about how much we love.

Go Kindness! Go Vols!

Posted on September 18, 2019September 18, 2019 by Dennis Ryan

The story has been heavily covered. Rightly so. It’s all of us at our best, supporting a kid and his creativity.

Why Vertical Formatting Matters for Social Video

Posted on August 25, 2017 by Dennis Ryan

It might have something to do with their primary audience’s age, but in a small bit of irony, I couldn’t… Read more Why Vertical Formatting Matters for Social Video

Brad’s Wife: Meme or Meaningful?

Posted on March 24, 2017February 14, 2020 by Dennis Ryan

It’s been nearly a month, and the arc of outrage/comedy caused by Brad’s simple tweet to his local Cracker Barrel is… Read more Brad’s Wife: Meme or Meaningful?

Profiting from Social Media: Instagram Stars Earn Luxury Hotel Stays

Posted on July 13, 2015 by Dennis Ryan

If you want to get comped in Vegas, develop a big gambling habit. To get comped in luxury suites pretty… Read more Profiting from Social Media: Instagram Stars Earn Luxury Hotel Stays

Dave Eggers, Walter Mitty and The Challenge of Social Media Life

Posted on December 30, 2013 by Dennis Ryan

My wife gave me Dave Eggers’ new book “The Circle” for Christmas. You haven’t read it yet? Well go ahead–I’ll… Read more Dave Eggers, Walter Mitty and The Challenge of Social Media Life

I’ve Seen The Future Of Shareworthy Social Content Creation…Please God, I Pray This Isn’t It

Posted on August 19, 2013 by Dennis Ryan

The ever-remarkable Jeff Martin passed along an item this morning with a four word caption; “the end is near.” He… Read more I’ve Seen The Future Of Shareworthy Social Content Creation…Please God, I Pray This Isn’t It

With Over 100 Hours of Video Uploaded Every Minute, It’s Easy To Get Lost On YouTube

Posted on August 9, 2013 by Dennis Ryan

Think about it: by the time you finish reading this blog entry, more than a week’s worth of fresh video… Read more With Over 100 Hours of Video Uploaded Every Minute, It’s Easy To Get Lost On YouTube

This Could Be Your Next Social Media Tool

Posted on June 3, 2013 by Dennis Ryan

According to the good people at Curalate, creators of software that provides analytics on Pinterest and Instagram trends, the most… Read more This Could Be Your Next Social Media Tool

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