You see it again and again on corporate YouTube channels: a random smattering of videos, often with different tones and… Read more To Activate Video Content, Stop Treating It Like Broadcast
Tag: Narrowcast
Superbowl Commercials, Viewer Disappointment, and the Widening Gulf Between Broadcast and Narrowcast
We stand smack in the thick of big-event live television viewing season; first the Golden Globes and the NFL Championship… Read more Superbowl Commercials, Viewer Disappointment, and the Widening Gulf Between Broadcast and Narrowcast