The only quote about advertising I’ve ever committed to memory that wasn’t uttered by Bill Bernbach is this wonderful thought… Read more Creativity: It’s Not Just for Breakfast Anymore
Tag: Daniel Pink
Without Creativity, Even Writers Can Be Replaced
A fascinating article in the May 9th issue of Bloomberg Businessweek asks the question: “Are Sportswriters Really Necessary?” This provocation leads… Read more Without Creativity, Even Writers Can Be Replaced
A Whole New (Planning) Mind…or…Fun With Context
The best planners demonstrate what Daniel Pink coined “A Whole New Mind”; they pull together seemingly disparate ideas to reveal something new… Read more A Whole New (Planning) Mind…or…Fun With Context
I Don’t Have All The Answers. But The Internet Connects Me To Smart People That Might…
People like Ad Age’s Randall Rothenberg certainly provide good, informed opinion and perspective around this whole marketing convergence thing. Today,… Read more I Don’t Have All The Answers. But The Internet Connects Me To Smart People That Might…