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The Next Thinc.

Incorporating new thinking into brand communication

Tag: Content

Bloomberg Powers Up Immersive Content to a New Level

Posted on February 19, 2018 by Dennis Ryan

In marketing, ‘content’ should not be a noun, and certainly never an adjective. Great content is an action verb; it… Read more Bloomberg Powers Up Immersive Content to a New Level

Why Vertical Formatting Matters for Social Video

Posted on August 25, 2017 by Dennis Ryan

It might have something to do with their primary audience’s age, but in a small bit of irony, I couldn’t… Read more Why Vertical Formatting Matters for Social Video

“Content”: Always a Noun, Never an Adjective

Posted on December 5, 2016April 5, 2017 by Dennis Ryan

If you watch or read the work of Salim Ismail, you understand that today’s biggest business challenge is adapting our linear mindsets… Read more “Content”: Always a Noun, Never an Adjective

We Are All Personal Brands. Sort Of…

Posted on October 1, 2015 by Dennis Ryan

Few professions seem to enjoy self abuse more than advertising and marketing. Our ingrained habit of coining pseudo-scientific catchphrases in hopes… Read more We Are All Personal Brands. Sort Of…

Profiting from Social Media: Instagram Stars Earn Luxury Hotel Stays

Posted on July 13, 2015 by Dennis Ryan

If you want to get comped in Vegas, develop a big gambling habit. To get comped in luxury suites pretty… Read more Profiting from Social Media: Instagram Stars Earn Luxury Hotel Stays

I’ve Seen The Future Of Shareworthy Social Content Creation…Please God, I Pray This Isn’t It

Posted on August 19, 2013 by Dennis Ryan

The ever-remarkable Jeff Martin passed along an item this morning with a four word caption; “the end is near.” He… Read more I’ve Seen The Future Of Shareworthy Social Content Creation…Please God, I Pray This Isn’t It

Camp Gyno: What’s Your Verdict?

Posted on August 6, 2013 by Dennis Ryan

I’m married with two daughters. And while I do miss my dog Jack, it’s not because he was male but… Read more Camp Gyno: What’s Your Verdict?

Don’t Like Instagram’s New Terms of Service? Wait Sixteen Hours.

Posted on December 19, 2012 by Dennis Ryan

Oh Mark Zuckerberg, when will you learn? Instagram started this week by quietly making two major shifts in their terms… Read more Don’t Like Instagram’s New Terms of Service? Wait Sixteen Hours.

You Can Waste A Ton of Time In Sixty Seconds…

Posted on June 22, 2011 by Dennis Ryan

On Monday, MSNBC’s Technolog posted the graphic below which outlines exactly what happens out there on that World Wide Web… Read more You Can Waste A Ton of Time In Sixty Seconds…

Rethinking Video from Broadcast Networks to Social Networks

Posted on December 9, 2010 by Dennis Ryan

As an industry, we have blathered about “Content” for so long that today, when it makes broad, immediately-obvious sense for… Read more Rethinking Video from Broadcast Networks to Social Networks

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