Technology strategist Jonathan Yarmis wrote a very insightful article about Facebook for Business Week where he concisely defines the challenge modern… Read more A Simple Distillation of Advertising’s Modern Challenge: Opinion Now Has A Channel for Mass Distribution
Tag: Brandfill
Dangerous, Dated Conceit #3: Assuming An Advertising Audience
We now work amidst a cavalcade of technological and social changes that actively assail the long-reliable notion of an aggregated… Read more Dangerous, Dated Conceit #3: Assuming An Advertising Audience
Context: The Next Frontier For Advertising
Forget ROI, forget GRP’s. forget unique selling benefits (please!): in the very near future, as advertising and marketing continues its… Read more Context: The Next Frontier For Advertising