They must not love the product. Seriously. They probably fancy light beers or white wine and rarely venture into the… Read more Brand Managers Make Decisions Brand Champions Never Would
Tag: Brand Management
Tiger Woods Makes No Small Plans: Augusta 2010
Since 1995, Tiger Woods has competed in the Masters. Normally, this isn’t news. However, for publicly humiliated and shamed Tiger… Read more Tiger Woods Makes No Small Plans: Augusta 2010
Brands Are Opinions
I’ve read and heard hundreds of definitions of brands over the years and while many of them are compelling in… Read more Brands Are Opinions