This morning, an article in Advertising Age landed in my e-mail no less than four times before 9am. Mike Wolfsohn, the… Read more In a Web 2.0 Empowered Society, Interaction Demands Feedback
Tag: Accountability
On Engagement and the Search For Meaningful Metrics
Last week, Gene Liebel, a managing partner at Huge, wrote a terrific piece for Mediaweek that took a skeptic’s view of engagement… Read more On Engagement and the Search For Meaningful Metrics