Yoplait, “The Firefly Sisterhood”

For years, Yoplait promoted their annual donation to the Susan G. Komen foundation, but as ‘pinkwashing’ grew into an issue, our team at Olson convinced them to use their clout and create their own 510 (c) 3 charity. By connecting breast cancer survivors with the recently-diagnosed, Yoplait took an active role in improving women’s lives.