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The Next Thinc.

Incorporating new thinking into brand communication

Tag: YouTube

In Praise of Product Demos

Posted on July 6, 2020 by Dennis Ryan

Here is a tremendous commercial, one of my favorites in a long, long time.* When you look closely, it is… Read more In Praise of Product Demos

Ryan Reynolds + Dogs = Ratings Gold

Posted on February 11, 2020February 11, 2020 by Dennis Ryan

The future is collaborative. Want proof? Pay attention to Ryan Reynolds and what he’s doing for Aviation Gin.

To Activate Video Content, Stop Treating It Like Broadcast

Posted on February 27, 2018February 27, 2018 by Dennis Ryan

You see it again and again on corporate YouTube channels: a random smattering of videos, often with different tones and… Read more To Activate Video Content, Stop Treating It Like Broadcast

Video: Evolving Beyond Selling

Posted on December 14, 2017 by Dennis Ryan

So yesterday, I was lucky enough to present for the West Michigan Content Strategy Meetup’s first-ever lunch and learn webinar.… Read more Video: Evolving Beyond Selling

Today’s Example of How Creativity Pays

Posted on November 8, 2017November 8, 2017 by Dennis Ryan

Ad agencies struggle to convince clients to pay for creativity, mostly because we gave it away for years, trusting television’s… Read more Today’s Example of How Creativity Pays

Social Media Outrage: The Case for Embedding Anthropology

Posted on April 28, 2017May 7, 2017 by Dennis Ryan

In a noisy trend seemingly endemic to today’s social media, the outrage machine cranked up again, this time against haircare brand… Read more Social Media Outrage: The Case for Embedding Anthropology

Training The Next Generation

Posted on March 17, 2017April 11, 2017 by Dennis Ryan

With 7+ billion people on the planet connected via the internet, there’s always so much to learn. Plenty of schools… Read more Training The Next Generation

“Content”: Always a Noun, Never an Adjective

Posted on December 5, 2016April 5, 2017 by Dennis Ryan

If you watch or read the work of Salim Ismail, you understand that today’s biggest business challenge is adapting our linear mindsets… Read more “Content”: Always a Noun, Never an Adjective

Jean Claude Van DAMN–That’s Shareworthy!

Posted on November 15, 2013 by Dennis Ryan

I heart everything about this: the casting, the totally counter-intuitive music choice, the direct relationship between the action and the… Read more Jean Claude Van DAMN–That’s Shareworthy!

Pranking and The Simple Power of Surprise

Posted on October 4, 2013 by Dennis Ryan

Prank videos are not high art. They rarely feature very good production values. But they are undeniably fun to watch. Because… Read more Pranking and The Simple Power of Surprise

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