Here is a tremendous commercial, one of my favorites in a long, long time.* When you look closely, it is… Read more In Praise of Product Demos
Ryan Reynolds + Dogs = Ratings Gold
The future is collaborative. Want proof? Pay attention to Ryan Reynolds and what he’s doing for Aviation Gin.
To Activate Video Content, Stop Treating It Like Broadcast
You see it again and again on corporate YouTube channels: a random smattering of videos, often with different tones and… Read more To Activate Video Content, Stop Treating It Like Broadcast
Video: Evolving Beyond Selling
So yesterday, I was lucky enough to present for the West Michigan Content Strategy Meetup’s first-ever lunch and learn webinar.… Read more Video: Evolving Beyond Selling
Today’s Example of How Creativity Pays
Ad agencies struggle to convince clients to pay for creativity, mostly because we gave it away for years, trusting television’s… Read more Today’s Example of How Creativity Pays
Social Media Outrage: The Case for Embedding Anthropology
In a noisy trend seemingly endemic to today’s social media, the outrage machine cranked up again, this time against haircare brand… Read more Social Media Outrage: The Case for Embedding Anthropology
Training The Next Generation
With 7+ billion people on the planet connected via the internet, there’s always so much to learn. Plenty of schools… Read more Training The Next Generation
“Content”: Always a Noun, Never an Adjective
If you watch or read the work of Salim Ismail, you understand that today’s biggest business challenge is adapting our linear mindsets… Read more “Content”: Always a Noun, Never an Adjective
Jean Claude Van DAMN–That’s Shareworthy!
I heart everything about this: the casting, the totally counter-intuitive music choice, the direct relationship between the action and the… Read more Jean Claude Van DAMN–That’s Shareworthy!
Pranking and The Simple Power of Surprise
Prank videos are not high art. They rarely feature very good production values. But they are undeniably fun to watch. Because… Read more Pranking and The Simple Power of Surprise