Remember this spot for Cheerios? It first aired this past month and due solely to its casting of an interracial… Read more Television Commercials Aren’t Dead. They’ve Just Gone New Places. Amazing New Places…
Back in the 80’s, I worked with a really smart research guy (this was waaaay pre-planning) named Jim Crimmins. Jim… Read more Doing Social Media 9-5 Means You’re Doing It Wrong
On Monday, MSNBC’s Technolog posted the graphic below which outlines exactly what happens out there on that World Wide Web… Read more You Can Waste A Ton of Time In Sixty Seconds…
The difficulty of finding an advertising job serves as a good first test for an industry where rejection occurs daily.… Read more Know Anyone Looking To Start a Career In Advertising?
It’s the news story you can’t avoid: since implementing their new pat-down procedures, the TSA has become a focal point… Read more For Now At Least, The TSA Wishes Holiday Fliers “Happy Thanks-groping!”
Maybe it’s the recession. Maybe it’s the rampant fear among client organizations. But something has far too many agency creatives… Read more The Omnipresent Scourge of Creative Ennui
The internet is a rich source of unverified speculation, baseless rumors and agenda-serving fabrication: no surprise there. Ever since the… Read more Misconceptions, Half-Truths, and Lies, Lies, Lies
Great ideas travel far and fast. Unfortunately, so do awful ones. Today, with the onset of Negative Media–consumer driven backlash… Read more The Esperanto of Bad Ideas
Every weekday, I try to write something relevant to advertising, branding, or simply modern life. But today, I’m going to… Read more Eleven Years Ago, This Was Insight. It Still Is.
In a culture where opinion has a mass channel and information spreads at unprecedented speeds, we need to rethink our… Read more The New Marketing Landscape of O.P.E.N. Media