Hollywood Has Always Been About Retreads and Remakes…But Madison Avenue?

According to the fanboy blog Den of Geek, Hollywood currently has seventy-five movie remakes in the works.  Everything from Alien to Footloose and Police Academy to The Warriors is being reinvented, recast and rebooted.  All of which, candidly, is rather expected…

What’s less expected and candidly, rather inexplicable, is this spot for Verizon…

Okay, I guess their coverage map is red.  And the area is kinda big.  But more than anything, Wrigley ad jingles of the seventies and eighties were known for their, well, queerness.  Remember Extra gum’s unforgettable couplet “Extra flavor for that extra long trail, Extra flavor for that extra long sail”?  Were they even trying?

Why would anyone want to reuse that ad music in a different ad?

It’s all too meta for me…

By Dennis Ryan, CCO, Element 79