Indian drivers lean on the horn incessantly. It’s second nature. But the Mumbai Police aimed to stop them by applying technology.
If you read a strategic brief at any point over the past five years, you read the word “authentic.” Whether… Read more Brands and “Authenticity”: When the Hackneyed Becomes Crucial
Khalil Sehnaoui is a well-respected Lebanese information security expert, consultant, and hacktivist. He’s also a rather prolific tweeter with nearly… Read more How A Security Expert Disciplines the Kids
In a noisy trend seemingly endemic to today’s social media, the outrage machine cranked up again, this time against haircare brand… Read more Social Media Outrage: The Case for Embedding Anthropology
Things change quickly in our digital world. Last week, Twitter announced they were cutting 9% of their staff and shuttering… Read more A Critical Note on the Importance of Context
It’s certainly not without controversy, but Samsung’s integration into the Oscar broadcast, while flatfooted at times, did result in one… Read more And The Best Picture Oscar Goes to Samsung
No one feels sorry for JP Morgan Chase. Nor should they. They are all after all, the country’s biggest bank… Read more Pent Up Rage Is Amazingly Shareworthy
Want to make your video clip more viral? The basics of shareworthy-ness are simple. Give it a strong POV that… Read more FBomb: The Fundamentals for Shareworthy-ness Apply to Infographics Too
I really didn’t want to write about this. As the father of two daughters, my life would be rich and… Read more Agencies Don’t Make Clips Viral; Only The Public Does. And Jimmy Kimmel.
I clicked on a link a friend posted on Facebook and found this rather hilarious screed. Titled “Dear Guy Who… Read more When Shareworthy Brand Content Isn’t Video