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The Next Thinc.

Incorporating new thinking into brand communication

Tag: Twitter

Technology in Service of Mankind: The Punishing Signal

Posted on February 6, 2020February 6, 2020 by Dennis Ryan

Indian drivers lean on the horn incessantly. It’s second nature. But the Mumbai Police aimed to stop them by applying technology.

Brands and “Authenticity”: When the Hackneyed Becomes Crucial

Posted on August 15, 2017August 15, 2017 by Dennis Ryan

If you read a strategic brief at any point over the past five years, you read the word “authentic.” Whether… Read more Brands and “Authenticity”: When the Hackneyed Becomes Crucial

How A Security Expert Disciplines the Kids

Posted on May 20, 2017May 20, 2017 by Dennis Ryan

Khalil Sehnaoui is a well-respected Lebanese information security expert, consultant, and hacktivist. He’s also a rather prolific tweeter with nearly… Read more How A Security Expert Disciplines the Kids

Social Media Outrage: The Case for Embedding Anthropology

Posted on April 28, 2017May 7, 2017 by Dennis Ryan

In a noisy trend seemingly endemic to today’s social media, the outrage machine cranked up again, this time against haircare brand… Read more Social Media Outrage: The Case for Embedding Anthropology

A Critical Note on the Importance of Context

Posted on November 1, 2016April 5, 2017 by Dennis Ryan

Things change quickly in our digital world. Last week, Twitter announced they were cutting 9% of their staff and shuttering… Read more A Critical Note on the Importance of Context

And The Best Picture Oscar Goes to Samsung

Posted on March 3, 2014 by Dennis Ryan

It’s certainly not without controversy, but Samsung’s integration into the Oscar broadcast, while flatfooted at times, did result in one… Read more And The Best Picture Oscar Goes to Samsung

Pent Up Rage Is Amazingly Shareworthy

Posted on November 14, 2013 by Dennis Ryan

No one feels sorry for JP Morgan Chase. Nor should they. They are all after all, the country’s biggest bank… Read more Pent Up Rage Is Amazingly Shareworthy

FBomb: The Fundamentals for Shareworthy-ness Apply to Infographics Too

Posted on November 8, 2013 by Dennis Ryan

Want to make your video clip more viral? The basics of shareworthy-ness are simple. Give it a strong POV that… Read more FBomb: The Fundamentals for Shareworthy-ness Apply to Infographics Too

Agencies Don’t Make Clips Viral; Only The Public Does. And Jimmy Kimmel.

Posted on September 11, 2013 by Dennis Ryan

I really didn’t want to write about this. As the father of two daughters, my life would be rich and… Read more Agencies Don’t Make Clips Viral; Only The Public Does. And Jimmy Kimmel.

When Shareworthy Brand Content Isn’t Video

Posted on September 4, 2013 by Dennis Ryan

I clicked on a link a friend posted on Facebook and found this rather hilarious screed. Titled “Dear Guy Who… Read more When Shareworthy Brand Content Isn’t Video

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