Not the whole game, just a bit. But enough to see Devin Hester return a punt by running backwards for… Read more For Some Reason, I Watched The Bears On Monday Night Football Last Night
Selling great creative ideas is tough. Building consensus around something dependent on aesthetics is rife with challenges. So over the… Read more When Good Intentions Go Horribly, Desperately Wrong
Two weeks ago, the Pew Research Center’s Social and Demographic Trends released a study that found only 42% of Americans… Read more New Pew Research Shows Dropping Perceptions for Landline Phones and TV’s…And Shortcomings of Research Headlines
Truly funny television commercials get picked up and passed around in a sort of ad hoc media buy that clients… Read more Character: The Key To Great Comedy Writing
Perhaps it’s part of the aging process, but every now and again I find myself returning to the classics. In… Read more In Praise of the Classics: “St. George” for Blackcurrant Tango
A group of us flew down here to New Zealand for a large commercial shoot. The weather’s nice, the country’s… Read more Without Commercials, The Super Bowl Isn’t
Studies show that if a brand wants to drive significant online impressions, they should advertise on TV. Similarly, if a… Read more Skewing Online Data: Why Marketers Should Think “Convergence” Not “Transference”
This week’s cover headline on Advertising Age reads “Cannes swept by PR, integrated, internet winners” with the subhead “Tally suggests… Read more Could We Please Stop the Self-Loathing? Ads Work.
So I was quoted in the latest issue of Newsweek… And I’m trying to be cool about it, but this… Read more Detroit Doesn’t Need Ads, It Needs Documentaries. And Transparency.