I know, I know–it’s too late; advertising’s already dead. Digital/social/experiential/big data killed it… The only problem is this constant, dire… Read more Creativity Will Save Advertising. Again.
Tag: Traditional
You’re Doing It Wrong: Botching the Beautiful Potential of Digital Marketing
The promise of online marketing–all that immediate access to the pertinent information you want, served up within a context of… Read more You’re Doing It Wrong: Botching the Beautiful Potential of Digital Marketing
So Apparently There’s This CGI Film In Theaters. And It’s Rather Popular.
Fact: Avatar’s first weekend worldwide box office was $242.5 million. Fact: Avatar grossed $1.3 billion worldwide in less than a… Read more So Apparently There’s This CGI Film In Theaters. And It’s Rather Popular.
A Call To Creatives From Every Discipline: Converge Now!
The ongoing debate over who should lead the next iteration of marketing creativity has grown exhaustingly tiresome. Anyone who still… Read more A Call To Creatives From Every Discipline: Converge Now!
Free Will vs. Determinism: An Unexpected Lesson Regarding Digital and Traditional Creatives
Today felt markedly different at the agency. We have something of a hot streak going lately, selling big ideas and… Read more Free Will vs. Determinism: An Unexpected Lesson Regarding Digital and Traditional Creatives
If You Point Your Finger In The Blogosphere, Does Anyone Notice?
Web-based news media attract many users through the ability to choose the topics that interest you, and the political perspective… Read more If You Point Your Finger In The Blogosphere, Does Anyone Notice?
Regarding The Critical Intersection of Traditional and New Advertising Platforms
Mediapost.com published something from a conference rather extravagantly titled “The Empirical Generalizations in Advertising.” Wow. Anyone who knows me knows… Read more Regarding The Critical Intersection of Traditional and New Advertising Platforms
On Being Generalists In An Age of Specialists
That’s the challenge facing classic advertising agencies: we are generalists in a time of specialists. More and more over the… Read more On Being Generalists In An Age of Specialists
In A Time Of Convergence, No One Wants To Be The Omega Man
At first blush, today’s post by Kendall Allen continues the faddish piling on of advertising agencies as out of touch… Read more In A Time Of Convergence, No One Wants To Be The Omega Man