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The Next Thinc.

Incorporating new thinking into brand communication

Tag: Traditional Media

Digital Esperanto: The Internet As International Common Ground

Posted on July 13, 2010 by Dennis Ryan

In the Book of Genesis, the ancients built the Tower of Babel in Babylon to a great height with the… Read more Digital Esperanto: The Internet As International Common Ground

Without Commercials, The Super Bowl Isn’t

Posted on February 8, 2010 by Dennis Ryan

A group of us flew down here to New Zealand for a large commercial shoot.  The weather’s nice, the country’s… Read more Without Commercials, The Super Bowl Isn’t

PR Now Sidestepping Traditional Media Relationships To Pitch Consumers Directly

Posted on October 27, 2009 by Dennis Ryan

Advertising Age published an interesting item the other day on the rising trend among PR firms to take a pass… Read more PR Now Sidestepping Traditional Media Relationships To Pitch Consumers Directly

I Don’t Have All The Answers. But The Internet Connects Me To Smart People That Might…

Posted on February 10, 2009 by Dennis Ryan

People like Ad Age’s Randall Rothenberg certainly provide good, informed opinion and perspective around this whole marketing convergence thing.  Today,… Read more I Don’t Have All The Answers. But The Internet Connects Me To Smart People That Might…

Your Dentist and Neighbor Sent You Invites To Be Their Friend…

Posted on February 6, 2009 by Dennis Ryan

Reviewing the last few posts, apparently it’s Social Media week here at Collective-Thinking.  And that makes sense.  Disintegrating audiences in… Read more Your Dentist and Neighbor Sent You Invites To Be Their Friend…

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