Eighteen years ago, photographer John Terence Turner created this instant classic for Nike. The shot captures a lone runner mid-stride… Read more In An Imperfect World, Intelligent Iteration Is A Crucial Skill
Tag: Testing
The Web Giveth. And Giveth. Until Tropicana Taketh Away.
In today’s New York Times, Stuart Elliott provides the back story on Tropicana’s ill-received packaging redesign. This issue first came… Read more The Web Giveth. And Giveth. Until Tropicana Taketh Away.
comScore’s 12 Month Study: Display Ads Significantly Lift Online Search Activity
Sorry: It’s Not Quite This Simple… So banner ads work. Specifically, consumers exposed to banner ads are more likely… Read more comScore’s 12 Month Study: Display Ads Significantly Lift Online Search Activity