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The Next Thinc.

Incorporating new thinking into brand communication

Tag: Television

Television Commercials Aren’t Dead. They’ve Just Gone New Places. Amazing New Places…

Posted on July 1, 2013 by Dennis Ryan

Remember this spot for Cheerios? It first aired this past month and due solely to its casting of an interracial… Read more Television Commercials Aren’t Dead. They’ve Just Gone New Places. Amazing New Places…

Read All About It…

Posted on January 4, 2013 by Dennis Ryan

There’s a lot of irony in the latest report on World Press Trends from the World Association of Newspapers and News… Read more Read All About It…

Building Brands With Small Talk

Posted on December 10, 2012 by Dennis Ryan

Back in the day, brand building fell under the province of big television production. You cast some people whose face… Read more Building Brands With Small Talk

Doing Social Media 9-5 Means You’re Doing It Wrong

Posted on October 3, 2011 by Dennis Ryan

Back in the 80’s, I worked with a really smart research guy (this was waaaay pre-planning) named Jim Crimmins.  Jim… Read more Doing Social Media 9-5 Means You’re Doing It Wrong

Powering Down…

Posted on June 23, 2011 by Dennis Ryan

People blog for all sorts of reasons; the discipline of daily writing, the joy of self expression, the fleeting sensation… Read more Powering Down…

The 2% Solution: Online Video vs. Broadcast Revenue

Posted on June 14, 2011 by Dennis Ryan

More and more carriers like Comcast, Turner and Disney are migrating tremendous amounts of their proprietary content to the web. … Read more The 2% Solution: Online Video vs. Broadcast Revenue

What’s Old Is New Again: Video To Drive 62% of All Internet Traffic By 2015

Posted on June 9, 2011 by Dennis Ryan

The super smart folks out at Cisco released their Visual Networking Indexing Forecast last week and chief among their findings… Read more What’s Old Is New Again: Video To Drive 62% of All Internet Traffic By 2015

Reassessing The Cost of “Free” Media

Posted on May 16, 2011 by Dennis Ryan

Last night, as I got off the plane and walked through the F concourse in Minneapolis, I checked Facebook and… Read more Reassessing The Cost of “Free” Media

Remember The Exorcist? Some Friday Video Awesome…

Posted on May 13, 2011 by Dennis Ryan

Cinematic production values?  References to an ancient religious rite?  A long walk to a silly house? God love Italian advertising…… Read more Remember The Exorcist? Some Friday Video Awesome…

Why The Entertainment Factor of Digital Marketing Matters More Than Ever

Posted on May 12, 2011 by Dennis Ryan

We all know the jibes that go back and forth among different camps in the marketing world… “Brand advertising is… Read more Why The Entertainment Factor of Digital Marketing Matters More Than Ever

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