Advertising has become so focused on niche audiences and mass customization that engaging truly mass audiences is no longer second nature.
Tag: Super Bowl
Not That You Asked…
My favorite part of the Super Bowl is not the commercials; it’s talking about the commercials on Monday with WGN’s Bill… Read more Not That You Asked…
Superbowl Commercials, Viewer Disappointment, and the Widening Gulf Between Broadcast and Narrowcast
We stand smack in the thick of big-event live television viewing season; first the Golden Globes and the NFL Championship… Read more Superbowl Commercials, Viewer Disappointment, and the Widening Gulf Between Broadcast and Narrowcast
Something to Depress You, Then Something To Lift You Back Up
We are heading into the weekend after all, so a downer note seems irresponsible. Yet there’s no good way to… Read more Something to Depress You, Then Something To Lift You Back Up
Yet Another Superbowl Ad Post-Mortem
Fanhouse has their aggregation of the 2011 Superbowl ads, quarter by quarter, brought to us by Kia. The faith-in-humanity-reducing USA… Read more Yet Another Superbowl Ad Post-Mortem
The Best Way To Scale Social Media? Use TV. And Vice Versa.
One of the biggest complaints about Social Media is how difficult it is to scale. Sure, your Twitter feed may… Read more The Best Way To Scale Social Media? Use TV. And Vice Versa.
So Apparently There’s This CGI Film In Theaters. And It’s Rather Popular.
Fact: Avatar’s first weekend worldwide box office was $242.5 million. Fact: Avatar grossed $1.3 billion worldwide in less than a… Read more So Apparently There’s This CGI Film In Theaters. And It’s Rather Popular.
Skewing Online Data: Why Marketers Should Think “Convergence” Not “Transference”
Studies show that if a brand wants to drive significant online impressions, they should advertise on TV. Similarly, if a… Read more Skewing Online Data: Why Marketers Should Think “Convergence” Not “Transference”
Your Dentist and Neighbor Sent You Invites To Be Their Friend…
Reviewing the last few posts, apparently it’s Social Media week here at Collective-Thinking. And that makes sense. Disintegrating audiences in… Read more Your Dentist and Neighbor Sent You Invites To Be Their Friend…
Feeding the Meter
Will we ever learn that experience does not reliably inform expectation? Doubtful. And so year after year, we flock… Read more Feeding the Meter