What makes a video viral? What do the most viral clips have in common? And what lessons can we learn… Read more Play It Forward, Chapter 1: Identifying Criteria for Success With Viral Video
Tag: Social Networks
Rethinking Video from Broadcast Networks to Social Networks
As an industry, we have blathered about “Content” for so long that today, when it makes broad, immediately-obvious sense for… Read more Rethinking Video from Broadcast Networks to Social Networks
Brands Should Rethink “Social Media” as “Membership Media”
First off, no one using Facebook, Twitter, or YouTube thinks of it as “Media” anyway–a “Network” perhaps, but “Media” is… Read more Brands Should Rethink “Social Media” as “Membership Media”
The New Marketing Landscape of O.P.E.N. Media
In a culture where opinion has a mass channel and information spreads at unprecedented speeds, we need to rethink our… Read more The New Marketing Landscape of O.P.E.N. Media
Yes, Brands Are Opinions, Even the Element 79 Brand
In today’s socially-networked, immediate-impact world, brands suffer when negative opinions spread unchecked. When those negative opinions are unfounded or severely… Read more Yes, Brands Are Opinions, Even the Element 79 Brand
A Currently Accurate Graph Regarding Monetizing Twitter
11Points.com (“Because Top Ten Lists are for cowards”) included this with a list of other funny charts about the micro-blogging… Read more A Currently Accurate Graph Regarding Monetizing Twitter
And So, The Golden Era of Social Networks Begins To Dim…
If you are in your forties, you remember the early days of cable television when it did not carry commercials.… Read more And So, The Golden Era of Social Networks Begins To Dim…
Could We Declare a Ban on Lexeme Proliferation?
Between easily-excitable news organizations and attention-getting stunts on social networks, a raft of new word-forms spontaneously generates everyday. This was… Read more Could We Declare a Ban on Lexeme Proliferation?
You Might Not Understand Word Of Mouth Advertising, But Chances Are You Practice It
I’m a huge believer in word of mouth advertising. The power of recommendation to close a sale makes the kind… Read more You Might Not Understand Word Of Mouth Advertising, But Chances Are You Practice It
Social Networking: Superpowering The Meme-ing of Life
At some point along the way, the notion of ‘an inside joke’ was rechristened as the far more intellectual sounding… Read more Social Networking: Superpowering The Meme-ing of Life