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The Next Thinc.

Incorporating new thinking into brand communication

Tag: ROI

The Shadow of Digital’s Tactic-Heavy Origins Still Looms Large

Posted on February 14, 2013 by Dennis Ryan

Yesterday, I served as a judge for the Effies. It’s an interesting awards show, one favored by many clients for… Read more The Shadow of Digital’s Tactic-Heavy Origins Still Looms Large

Building Brands With Small Talk

Posted on December 10, 2012 by Dennis Ryan

Back in the day, brand building fell under the province of big television production. You cast some people whose face… Read more Building Brands With Small Talk

Record Television Viewership Numbers and the Struggle Between Active and Passive

Posted on November 12, 2009 by Dennis Ryan

It happened again… Another Nielsen Report came out Tuesday claiming that Americans watch more TV today than ever before: a… Read more Record Television Viewership Numbers and the Struggle Between Active and Passive

Hey Mobile, Are We There Yet?

Posted on October 22, 2009 by Dennis Ryan

Anyone who’s paid even the most cursory attention these past few years has heard the rising chorus touting the mobile… Read more Hey Mobile, Are We There Yet?

The Advertising Industry Lighthouse: Enthusiasm

Posted on October 6, 2009March 9, 2021 by Dennis Ryan

As part of a new business pitch this morning, we’ve been reviewing the Lighthouse philosophy of challenger brands as espoused… Read more The Advertising Industry Lighthouse: Enthusiasm

Skewing Online Data: Why Marketers Should Think “Convergence” Not “Transference”

Posted on September 21, 2009 by Dennis Ryan

Studies show that if a brand wants to drive significant online impressions, they should advertise on TV.  Similarly, if a… Read more Skewing Online Data: Why Marketers Should Think “Convergence” Not “Transference”

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