Yesterday, I served as a judge for the Effies. It’s an interesting awards show, one favored by many clients for… Read more The Shadow of Digital’s Tactic-Heavy Origins Still Looms Large
Tag: ROI
Building Brands With Small Talk
Back in the day, brand building fell under the province of big television production. You cast some people whose face… Read more Building Brands With Small Talk
Record Television Viewership Numbers and the Struggle Between Active and Passive
It happened again… Another Nielsen Report came out Tuesday claiming that Americans watch more TV today than ever before: a… Read more Record Television Viewership Numbers and the Struggle Between Active and Passive
Hey Mobile, Are We There Yet?
Anyone who’s paid even the most cursory attention these past few years has heard the rising chorus touting the mobile… Read more Hey Mobile, Are We There Yet?
The Advertising Industry Lighthouse: Enthusiasm
As part of a new business pitch this morning, we’ve been reviewing the Lighthouse philosophy of challenger brands as espoused… Read more The Advertising Industry Lighthouse: Enthusiasm
Skewing Online Data: Why Marketers Should Think “Convergence” Not “Transference”
Studies show that if a brand wants to drive significant online impressions, they should advertise on TV. Similarly, if a… Read more Skewing Online Data: Why Marketers Should Think “Convergence” Not “Transference”