Today’s unprecedented access to information, demand for transparency, and empowerment of social recommendation speed the transition from mass marketing and… Read more Taking Marketing Beyond Advertising
Tag: Recommendation
Building Brands By Sharing the Keys: Not Just A Good Theory, It’s A Proven Truth
Many marketers find it hard to let consumers drive. It feels so counterintuitive. Command and control language permeates this business;… Read more Building Brands By Sharing the Keys: Not Just A Good Theory, It’s A Proven Truth
Brand Communities, Recommendation, and Going To School On The Other Guy’s Putt
If two golfers reach the green around the same time, neither wants to putt first. That’s because it’s always instructive… Read more Brand Communities, Recommendation, and Going To School On The Other Guy’s Putt
Hostess May Become Bimbo To Save Twinkies, Ho Hos and Ding Dongs
It sounds like a synopsis of a Nintendo game. Seriously, this stuff writes itself. It’s also not particularly true. Stories… Read more Hostess May Become Bimbo To Save Twinkies, Ho Hos and Ding Dongs
You Might Not Understand Word Of Mouth Advertising, But Chances Are You Practice It
I’m a huge believer in word of mouth advertising. The power of recommendation to close a sale makes the kind… Read more You Might Not Understand Word Of Mouth Advertising, But Chances Are You Practice It
Three Good Places To Begin Looking for Brand Stories
Today, brand story matters more than brand strategy. In a world of product parity and saturation, where consumers consciously dis-integrate… Read more Three Good Places To Begin Looking for Brand Stories
Three Advantages to Emphasizing Story over Strategy
To a cynic—and yes, everyone in the advertising business does get cynical from time to time—the difference between ‘strategy’ and… Read more Three Advantages to Emphasizing Story over Strategy
Happy New Decade! Here’s One Prediction for Advertising in The Teens…
Not a list or a look back of any kind; just one prediction regarding all this industry convergence and confusion… Read more Happy New Decade! Here’s One Prediction for Advertising in The Teens…
In Today’s Participatory Culture, “People Are The Medium”
SocialVibe President and prolific new platform pundit Joe Marchese’s most recent blog entry on MediaPost presents a simple, 21st century update… Read more In Today’s Participatory Culture, “People Are The Medium”