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The Next Thinc.

Incorporating new thinking into brand communication

Tag: Owned Media

Today’s Terrifying Media Reality: It’s ALL E-E-E-E!

Posted on September 14, 2015 by Dennis Ryan

It’s Earned-Earned-Earned-Earned. By 2010, most advertisers and agencies had woken up to recognize the convergence of Paid, Owned and Earned content.… Read more Today’s Terrifying Media Reality: It’s ALL E-E-E-E!

The New Marketing Landscape of O.P.E.N. Media

Posted on May 14, 2010 by Dennis Ryan

In a culture where opinion has a mass channel and information spreads at unprecedented speeds, we need to rethink our… Read more The New Marketing Landscape of O.P.E.N. Media

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Strawberries

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