It’s Earned-Earned-Earned-Earned. By 2010, most advertisers and agencies had woken up to recognize the convergence of Paid, Owned and Earned content.… Read more Today’s Terrifying Media Reality: It’s ALL E-E-E-E!
Tag: Owned Media
The New Marketing Landscape of O.P.E.N. Media
In a culture where opinion has a mass channel and information spreads at unprecedented speeds, we need to rethink our… Read more The New Marketing Landscape of O.P.E.N. Media