On Monday, Advertising Age wrote about our launch of Bauer’s first new brand campaign since 1996. Their angle was how… Read more The Launch of Bauer’s New Campaign: Another Reason Why I Moved To Minneapolis and Olson
Tag: Online
A Daddy/Daughter Dream, Shared and Amplified by an Online Community
Two years ago, Kathryn DiMaria asked her Father if she could build a Pontiac Fiero. She was twelve at the… Read more A Daddy/Daughter Dream, Shared and Amplified by an Online Community
Why The Entertainment Factor of Digital Marketing Matters More Than Ever
We all know the jibes that go back and forth among different camps in the marketing world… “Brand advertising is… Read more Why The Entertainment Factor of Digital Marketing Matters More Than Ever
The Final Nail in the Coffin of Digital Separatism
Maybe it’s the economy or the beleaguered nature of marketing in general, but the aggressive proclamations about a purely online… Read more The Final Nail in the Coffin of Digital Separatism
Eleven Years Ago, This Was Insight. It Still Is.
Every weekday, I try to write something relevant to advertising, branding, or simply modern life. But today, I’m going to… Read more Eleven Years Ago, This Was Insight. It Still Is.
Yes, Brands Are Opinions, Even the Element 79 Brand
In today’s socially-networked, immediate-impact world, brands suffer when negative opinions spread unchecked. When those negative opinions are unfounded or severely… Read more Yes, Brands Are Opinions, Even the Element 79 Brand
Without Commercials, The Super Bowl Isn’t
A group of us flew down here to New Zealand for a large commercial shoot. The weather’s nice, the country’s… Read more Without Commercials, The Super Bowl Isn’t
Babies: The Proven, Can’t-Miss Video Stars
On video, few things bring as much joy to the casual viewer as a baby. Check out this little giggling… Read more Babies: The Proven, Can’t-Miss Video Stars
As General Web Sophistication Grows, The Effectiveness of Simplistic Tactics Withers
As Louis CK says rather brilliantly, “Everything is amazing and no one’s happy.” The ready availability of technology inevitably inures… Read more As General Web Sophistication Grows, The Effectiveness of Simplistic Tactics Withers
Skewing Online Data: Why Marketers Should Think “Convergence” Not “Transference”
Studies show that if a brand wants to drive significant online impressions, they should advertise on TV. Similarly, if a… Read more Skewing Online Data: Why Marketers Should Think “Convergence” Not “Transference”