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The Next Thinc.

Incorporating new thinking into brand communication

Tag: Online

The Launch of Bauer’s New Campaign: Another Reason Why I Moved To Minneapolis and Olson

Posted on November 7, 2012 by Dennis Ryan

On Monday, Advertising Age wrote about our launch of Bauer’s first new brand campaign since 1996. Their angle was how… Read more The Launch of Bauer’s New Campaign: Another Reason Why I Moved To Minneapolis and Olson

A Daddy/Daughter Dream, Shared and Amplified by an Online Community

Posted on October 26, 2012 by Dennis Ryan

Two years ago, Kathryn DiMaria asked her Father if she could build a Pontiac Fiero. She was twelve at the… Read more A Daddy/Daughter Dream, Shared and Amplified by an Online Community

Why The Entertainment Factor of Digital Marketing Matters More Than Ever

Posted on May 12, 2011 by Dennis Ryan

We all know the jibes that go back and forth among different camps in the marketing world… “Brand advertising is… Read more Why The Entertainment Factor of Digital Marketing Matters More Than Ever

The Final Nail in the Coffin of Digital Separatism

Posted on July 26, 2010 by Dennis Ryan

Maybe it’s the economy or the beleaguered nature of marketing in general, but the aggressive proclamations about a purely online… Read more The Final Nail in the Coffin of Digital Separatism

Eleven Years Ago, This Was Insight. It Still Is.

Posted on May 17, 2010 by Dennis Ryan

Every weekday, I try to write something relevant to advertising, branding, or simply modern life.  But today, I’m going to… Read more Eleven Years Ago, This Was Insight. It Still Is.

Yes, Brands Are Opinions, Even the Element 79 Brand

Posted on April 26, 2010 by Dennis Ryan

In today’s socially-networked, immediate-impact world, brands suffer when negative opinions spread unchecked.  When those negative opinions are unfounded or severely… Read more Yes, Brands Are Opinions, Even the Element 79 Brand

Without Commercials, The Super Bowl Isn’t

Posted on February 8, 2010 by Dennis Ryan

A group of us flew down here to New Zealand for a large commercial shoot.  The weather’s nice, the country’s… Read more Without Commercials, The Super Bowl Isn’t

Babies: The Proven, Can’t-Miss Video Stars

Posted on December 2, 2009 by Dennis Ryan

On video, few things bring as much joy to the casual viewer as a baby.  Check out this little giggling… Read more Babies: The Proven, Can’t-Miss Video Stars

As General Web Sophistication Grows, The Effectiveness of Simplistic Tactics Withers

Posted on November 5, 2009 by Dennis Ryan

As Louis CK says rather brilliantly, “Everything is amazing and no one’s happy.” The ready availability of technology inevitably inures… Read more As General Web Sophistication Grows, The Effectiveness of Simplistic Tactics Withers

Skewing Online Data: Why Marketers Should Think “Convergence” Not “Transference”

Posted on September 21, 2009 by Dennis Ryan

Studies show that if a brand wants to drive significant online impressions, they should advertise on TV.  Similarly, if a… Read more Skewing Online Data: Why Marketers Should Think “Convergence” Not “Transference”

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