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The Next Thinc.

Incorporating new thinking into brand communication

Tag: Olson

Yes, Creativity for Creativity’s Sake Can Generate Significant Agency Value

Posted on August 17, 2018August 17, 2018 by Dennis Ryan

It was nearly five years ago. Mike Fetrow and I were struggling to bring better, more interesting creative work to… Read more Yes, Creativity for Creativity’s Sake Can Generate Significant Agency Value

The View From Live TV…

Posted on March 5, 2014 by Dennis Ryan

It’s not pretty. The studio at Encompass Digital Media in Minneapolis is basically a dark windowless room save for two… Read more The View From Live TV…

What Makes People Share Videos? Well, Self-Interest Helps…

Posted on October 23, 2013 by Dennis Ryan

Social media and the omnipresence of the mobile web makes sharing videos and other content remarkably easy. With the click… Read more What Makes People Share Videos? Well, Self-Interest Helps…

The NFL, The Viral Audience, and Rapping White Guys

Posted on August 26, 2013 by Dennis Ryan

The NFL is big, big business. Two weeks ago, Forbes pegged the average value of its 32 teams at $1.17 billion dollars… Read more The NFL, The Viral Audience, and Rapping White Guys

On Longer Form Brand Content: Corning’s “A Day Made of Glass” Virals

Posted on August 12, 2013 by Dennis Ryan

This industry has come so far so fast… There was a time when agencies were hired to make corporate videos–thankless… Read more On Longer Form Brand Content: Corning’s “A Day Made of Glass” Virals

With Over 100 Hours of Video Uploaded Every Minute, It’s Easy To Get Lost On YouTube

Posted on August 9, 2013 by Dennis Ryan

Think about it: by the time you finish reading this blog entry, more than a week’s worth of fresh video… Read more With Over 100 Hours of Video Uploaded Every Minute, It’s Easy To Get Lost On YouTube

One Approach to Viral Success? Models in Lingerie. New Work for Agent Provocateur.

Posted on August 8, 2013 by Dennis Ryan

It’s really not fair. Most of us toil away in the trenches of marketing, working to dream up viral ideas… Read more One Approach to Viral Success? Models in Lingerie. New Work for Agent Provocateur.

Viewer Abandonment and the Steven Spielberg Approach

Posted on August 7, 2013 by Dennis Ryan

Everyone remembers the opening sequence of Raiders of the Lost Ark, culminating with Indy’s footrace against a giant rolling boulder…but… Read more Viewer Abandonment and the Steven Spielberg Approach

Camp Gyno: What’s Your Verdict?

Posted on August 6, 2013 by Dennis Ryan

I’m married with two daughters. And while I do miss my dog Jack, it’s not because he was male but… Read more Camp Gyno: What’s Your Verdict?

The Dawn of Shareworthy Content: A Fisherman Kicks A Bear In The Nuts

Posted on August 5, 2013 by Dennis Ryan

Back in 2001, broadband internet was just beginning to gain a foothold in America. One day that Summer, small movies… Read more The Dawn of Shareworthy Content: A Fisherman Kicks A Bear In The Nuts

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