It was nearly five years ago. Mike Fetrow and I were struggling to bring better, more interesting creative work to… Read more Yes, Creativity for Creativity’s Sake Can Generate Significant Agency Value
Tag: Olson
The View From Live TV…
It’s not pretty. The studio at Encompass Digital Media in Minneapolis is basically a dark windowless room save for two… Read more The View From Live TV…
What Makes People Share Videos? Well, Self-Interest Helps…
Social media and the omnipresence of the mobile web makes sharing videos and other content remarkably easy. With the click… Read more What Makes People Share Videos? Well, Self-Interest Helps…
The NFL, The Viral Audience, and Rapping White Guys
The NFL is big, big business. Two weeks ago, Forbes pegged the average value of its 32 teams at $1.17 billion dollars… Read more The NFL, The Viral Audience, and Rapping White Guys
On Longer Form Brand Content: Corning’s “A Day Made of Glass” Virals
This industry has come so far so fast… There was a time when agencies were hired to make corporate videos–thankless… Read more On Longer Form Brand Content: Corning’s “A Day Made of Glass” Virals
With Over 100 Hours of Video Uploaded Every Minute, It’s Easy To Get Lost On YouTube
Think about it: by the time you finish reading this blog entry, more than a week’s worth of fresh video… Read more With Over 100 Hours of Video Uploaded Every Minute, It’s Easy To Get Lost On YouTube
One Approach to Viral Success? Models in Lingerie. New Work for Agent Provocateur.
It’s really not fair. Most of us toil away in the trenches of marketing, working to dream up viral ideas… Read more One Approach to Viral Success? Models in Lingerie. New Work for Agent Provocateur.
Viewer Abandonment and the Steven Spielberg Approach
Everyone remembers the opening sequence of Raiders of the Lost Ark, culminating with Indy’s footrace against a giant rolling boulder…but… Read more Viewer Abandonment and the Steven Spielberg Approach
Camp Gyno: What’s Your Verdict?
I’m married with two daughters. And while I do miss my dog Jack, it’s not because he was male but… Read more Camp Gyno: What’s Your Verdict?
The Dawn of Shareworthy Content: A Fisherman Kicks A Bear In The Nuts
Back in 2001, broadband internet was just beginning to gain a foothold in America. One day that Summer, small movies… Read more The Dawn of Shareworthy Content: A Fisherman Kicks A Bear In The Nuts