Advertising creatives love the new. We love irony, offbeat humor and unexpected tones in our entertainment choices. Unfortunately, that can… Read more Unruly Labs, The Science of Sharing and the Crucial Need for Crowd Pleasing Emotion
Tag: Nielsen
Social Media Hasn’t Replaced TV Viewing, It’s Connected It
Sixteen years ago, academic and data geek Robert Putnam hit a national nerve with his essay “Bowling Alone” about our… Read more Social Media Hasn’t Replaced TV Viewing, It’s Connected It
New Pew Research Shows Dropping Perceptions for Landline Phones and TV’s…And Shortcomings of Research Headlines
Two weeks ago, the Pew Research Center’s Social and Demographic Trends released a study that found only 42% of Americans… Read more New Pew Research Shows Dropping Perceptions for Landline Phones and TV’s…And Shortcomings of Research Headlines
The Final Nail in the Coffin of Digital Separatism
Maybe it’s the economy or the beleaguered nature of marketing in general, but the aggressive proclamations about a purely online… Read more The Final Nail in the Coffin of Digital Separatism
Babies: The Proven, Can’t-Miss Video Stars
On video, few things bring as much joy to the casual viewer as a baby. Check out this little giggling… Read more Babies: The Proven, Can’t-Miss Video Stars
The New Marketing Challenge: Mastering Perpetual Beta
Last week, a post on iMedia Connection with the incendiary headline “Why Twitter Will Soon Become Obsolete” , caused a bit… Read more The New Marketing Challenge: Mastering Perpetual Beta
A Huge Television (and Online and Mobile) Audience Is There For Your Ad, But You Still Gotta Earn It
We’re still watching. Actually, we’re watching more than ever. The three-screen audience for video content has never been larger or… Read more A Huge Television (and Online and Mobile) Audience Is There For Your Ad, But You Still Gotta Earn It