So early on this wet Toronto morning, in one of the cavernous convention halls of the Westin Harbour Castle, the Canadian Marketing Association presented its opening speaker–Arianna Huffington. We were all really looking forward to it–she’s very smart and one of the early and best drivers of new media since launching her very successful Huffington Post in 1995. Her keynote topic was “Where Is New Media Going?” and she spoke for nearly an hour but in all candor, the best part of her presentation was trying to place her remarkably non-specific accent. She is very likable, warming up the Canadian crowd with hockey jokes, but nothing was funnier than how she pronounced “Canucks”. Somehow she made it three syllables long and worked a ‘y’ into the middle.
But despite her charm and obvious leadership position in the industry, her comments tread well trod ground: the key to everything is engagement, blogging and Wiki editing has taken off because self expression is the new entertainment. And trust is the new black, with a reference to the hysteria around Balloon Boy.
She added some facts: we send 140 million tweets and watch two million YouTube videos everyday, and every month, we spend a staggering 700 billion minutes on Facebook.
All true, but all rather familiar. And from someone who introduced a whole new media platform based on curating the latest and best content, oddly ironic.
By Dennis Ryan, CCO, Olson