I know, I know–it’s too late; advertising’s already dead. Digital/social/experiential/big data killed it… The only problem is this constant, dire… Read more Creativity Will Save Advertising. Again.
Tag: Netflix
Two Posts: Two Conflicting Opinions
This morning, my friend Matt Burgess forwarded the latest blog entry from the AdContrarian: the ridiculously well-opinioned Bob Hoffman of… Read more Two Posts: Two Conflicting Opinions
B-G-B (Bonus Guest Blog): Brand Personality, BETA-fied.
Guest Blogger: Amie Dowker Amie is a Director of Account Planning at Element 79 and an active thinker on emerging… Read more B-G-B (Bonus Guest Blog): Brand Personality, BETA-fied.
Opinion’s Omnipresence Renders Traditional Conceits Like “Brand Truth” and “Consumer Truth” Irrelevant
The HSBC ‘Points of View’ Campaign For the past four years, HSBC has run a provocative poster campaign from JWT.… Read more Opinion’s Omnipresence Renders Traditional Conceits Like “Brand Truth” and “Consumer Truth” Irrelevant
Comportment v2.0: A More Relevant Way To Consider Branding Today
Consider the word “Comportment:” one of those dusty, remainder bin nouns on par with dated terms like “dungarees” and “sarsaparilla.”… Read more Comportment v2.0: A More Relevant Way To Consider Branding Today