Advertising has become so focused on niche audiences and mass customization that engaging truly mass audiences is no longer second nature.
Tag: Mobile
Matt Cooke Said Something Really, Really Smart
Thanks for That, Captain Obvious
Creative work can improve enormously when research uncovers interesting insights. But sometimes, it seems researchers must be in collusion with… Read more Thanks for That, Captain Obvious
Before Marketers Go Nutso About Two Screens, They Should Focus On Getting One Screen Right
Today, more people watch television while using a tablet, laptop or mobile phone than ever before. This new behavior can… Read more Before Marketers Go Nutso About Two Screens, They Should Focus On Getting One Screen Right
So Facebook Released an Earnings Report Yesterday…
–and Mark Zuckerberg said a few interesting things. While attacking the myth that they can’t make money on mobile, Zuckerberg… Read more So Facebook Released an Earnings Report Yesterday…
The Sneaky Nature of Large Scale Behavioral Change
So our TV went on the fritz Sunday night and a quick check showed I had to replace a bad… Read more The Sneaky Nature of Large Scale Behavioral Change
Unintentional Swearing? There Are Apps for That…
This is my iPhone screen. Read the third line down from left to right. Totally serendipitous profanity. Who knew? And… Read more Unintentional Swearing? There Are Apps for That…
Powering Down…
People blog for all sorts of reasons; the discipline of daily writing, the joy of self expression, the fleeting sensation… Read more Powering Down…
A Big Idea. No, Seriously, This is BIG.
As in, a giant, table-sized iPhone. This news story has been popping up all over the web, along with allegations… Read more A Big Idea. No, Seriously, This is BIG.
Is Mobile The Future of Advertising…or Couponing?
For the past couple of years, the advertising industry has heard the steadily-rising drumbeat for mobile–how it, along with geo-tagging… Read more Is Mobile The Future of Advertising…or Couponing?