Yesterday was one gut-wrenching day on Wall Street. The market was whipsawed by a series of incredible sell-offs, all triggered… Read more Blaming The Media Is So Passe: Blame the Immedia
In his fascinating recent book The Tyranny of E-Mail, John Freeman describes e-mail as ‘our electronic fidget.’ Anyone with a… Read more We Say “Networked” Only Because “Addicted” Sounds So Untoward
Engagement matters more than ever in these hyper-connected, hyper-distracted times. As a connected culture, we want to know, we don’t… Read more Even Online Video Consumption Bows To Dinner
Forget ROI, forget GRP’s. forget unique selling benefits (please!): in the very near future, as advertising and marketing continues its… Read more Context: The Next Frontier For Advertising
Also Available In MP3 and Kindle Books demand a considerable amount of time and attention; so how do you… Read more How Exactly Do You Sell A Book These Days?
Web-based news media attract many users through the ability to choose the topics that interest you, and the political perspective… Read more If You Point Your Finger In The Blogosphere, Does Anyone Notice?
Confidence means jobs. Unfortunately, consumer confidence, client confidence, market confidence: all languish at crushing depths compared to a mere year… Read more In A Just World, Creatives Seeking Ad Jobs Would Find Them…In Media
Will we ever learn that experience does not reliably inform expectation? Doubtful. And so year after year, we flock… Read more Feeding the Meter
I drove the 143 miles to Madison today through light flurries (!) to speak at a luncheon put on… Read more Five Things I Learned Speaking In Madison Today
A recent blog by Catalyst:SF planner Cory Treffiletti on onlineSPIN (you may have to join Media Post) raised some interesting… Read more Two Newly-Emerging Dirty Words: “Paid Media.”