FBomb: The Fundamentals for Shareworthy-ness Apply to Infographics Too

Want to make your video clip more viral? The basics of shareworthy-ness are simple.

  1. Give it a strong POV that lines up with a well-defined group or community’s values.
  2. Give it a strong element of surprise (as a corollary–if it involves a celebrity, make their appearance or actions the surprise).
  3. Make it super simple to forward on mobile.

Those principles don’t just apply to video. They apply to everything from photos to essays to games…and yes, infographics too.  Last August, MediaBistro’s AllTwitter blog reported that infographics shared on Twitter get 832% more retweets than articles or images. That’s rather staggering. (find their wonderfully easy-to-digest column here).

Dennis Ryan, Olson, Advertising

But to be shareworthy, your  infographic  still must be remarkable on its own. Which brings us to FBomb

The idea behind FBomb is simple: at this very moment, who exactly is dropping that expletive via Twitter? And where are they?

FBomb is realtime, it’s interactive, and it’s a fun little divergence courtesy of Canadian student and developer Martin Gingras. It’s a hill of fun that’s not meant to be posited as social commentary, yet a stunning amount of wet blanket comments in response to Martin’s creation all seem to take issue with his science. “This is only Twitter users, not the general population.” “It’s an English word so of course the US and UK seem disproportionately sweary.”

It’s not science, it’s a lark. And a hilariously entertaining, highly shareworthy one at that.  Happy Friday!

By Dennis Ryan, CCO, Olson