It was nearly five years ago. Mike Fetrow and I were struggling to bring better, more interesting creative work to… Read more Yes, Creativity for Creativity’s Sake Can Generate Significant Agency Value
Tag: Marketing
Bob Greenberg’s “Apps Not Ads” Philosophy Applies Far Beyond Technology Platforms…
A week ago, Adweek named R/GA their Digital Agency of the year for 2008. In the past ten years, few… Read more Bob Greenberg’s “Apps Not Ads” Philosophy Applies Far Beyond Technology Platforms…
CONTEXT: Advertising’s Next Creative Frontier
TV commercials, print ads, posters, radio spots, banners, rich media, long form: most creatives can generate competent content once they develop a… Read more CONTEXT: Advertising’s Next Creative Frontier
Hope Is Not A Business Plan
How many times have you heard or read that? In an idea-based industry, some on the business side exert this… Read more Hope Is Not A Business Plan
The Birthplace of Bad Work
My agency joined a number of our fellow agencies in a pro bono effort to help a big civic undertaking.… Read more The Birthplace of Bad Work
On Being Generalists In An Age of Specialists
That’s the challenge facing classic advertising agencies: we are generalists in a time of specialists. More and more over the… Read more On Being Generalists In An Age of Specialists
The Motrin Debacle: It’s Less About Twitter Power, More About A Bad Idea
So a couple of creatives thought they would create a knowing, lightly-sarcastic bit about a stress of mommy-hood and things… Read more The Motrin Debacle: It’s Less About Twitter Power, More About A Bad Idea
It’s Not Either Digital or Traditional, It’s Not Either Push or Pull: The Model Must Be Perpetual Motion.
In the ongoing tussle that characterizes far too many competing agency interactions, separatists on both sides make blanket statements… Read more It’s Not Either Digital or Traditional, It’s Not Either Push or Pull: The Model Must Be Perpetual Motion.
Five Things I Learned Speaking In Madison Today
I drove the 143 miles to Madison today through light flurries (!) to speak at a luncheon put on… Read more Five Things I Learned Speaking In Madison Today
What ASI, LINK and other Quantitative Tests Have In Common With Inflatable Love Dolls… …
–they are all lousy reflections of real life. Look, I understand the need for testing. I’ll even admit that some… Read more What ASI, LINK and other Quantitative Tests Have In Common With Inflatable Love Dolls… …