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Tag: Innovation
Goal-Achieving: Inspired by Boring
Charles Kettering, inventor, head of GM research, and social philosopher, famously said “A problem well-stated is a problem half-solved.” He’s right…mostly, because… Read more Goal-Achieving: Inspired by Boring
Making Innovation an Advantage
See this? This is a hack Ryan Summers developed for the CGI team working on the Dolby job. It’s a… Read more Making Innovation an Advantage
EMBRACING THE PURPOSE OF OUR WORK
Digital Kitchen makes main title sequences. We install remarkable digital environments. We create content, programming, and marketing. Oh, and we’re… Read more EMBRACING THE PURPOSE OF OUR WORK
The Best Business Development Plan is Great Work
Creative enterprises develop business three ways: through personal relationships, by expanding existing relationships, and by attracting new clients. And the… Read more The Best Business Development Plan is Great Work
A Creative’s Place Is Out of Home. And On Line. And Programming. And Publishing…
For the cover story of the current issue of Adweek, Janet Stillson interviewed a number of CMO’s regarding what they… Read more A Creative’s Place Is Out of Home. And On Line. And Programming. And Publishing…
Social Media: Now Bigger Than Web 2.0 From a Marketing Perspective
The ever-astute Mike “Bear” D’Amico raised a fair question after a recent post, asking “So, just to get my lingo… Read more Social Media: Now Bigger Than Web 2.0 From a Marketing Perspective
From Passive to Active: An Industry Imperative Straight Out Of The Poisonwood Bible
Passive voice robs writing of vitality, sapping ideas of their strength and grasp on reader attention. Writers should strive to… Read more From Passive to Active: An Industry Imperative Straight Out Of The Poisonwood Bible