And with this, we wrap Halloween 2019

My daughter forwarded me this Halloween clip that blew up across social media today. Click the link on the photo and make sure to turn up the sound as you watch..

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A quick bit of Googling revealed that the man who posts on Instagram as @Shauhindavari is Shaw Duvari, a professor at Orange Coast College in Newport Beach where he teaches public speaking. He also coaches the OCC Speech, Debate, and Theater team, which he drolly describes as “incredibly successful.”

A quick scan of his posts show his typical viewcount averages in the low hundreds, but something about this one struck a nerve. He’s already eclipsed 20,000 views due in no small part to a share from Barstool Sports.

No, he might never match the viral success of this oh-so-relatable post. But today, Shaw wins the internet. Good on you guy.

A Halloween Shareworthy Classic: You Have Never Been So Awake

You’ve seen it before, but let’s consider this post a post-modern update of those olden pre-VCR, DVD, or .mov times when we had to wait for the once a year airing of “It’s The Great Pumpkin Charlie Brown.”


The web is worldwide, so most of us who saw and passed along this shareworthy brand content from a Berlin energy drink manufacturer probably couldn’t buy k-fee if we wanted to.  Still, there’s nothing like surprise. Happy Halloween.

By Dennis Ryan, CCO, Olson

Fueling a Consumer Spending Comeback on Candy and Crepe Paper…

The National Retail Federation released a report this morning with the rather unimaginative title “2010 Halloween Consumer Intentions and Actions Survey.”  The key finding was that Americans will invest $5.8 billion in the holiday.  The typical household will spend $66.28 on costumes, candy and decorations, up almost ten dollars from last year and comparable to 2008.Dennis Ryan, Element 79, Chicago Advertising

Apparently these people put a lot of stock into the very specific projections that come from some heavy consumer polling (which incidentally also reports nearly half of us will carve a pumpkin and one in five will visit a haunted house).  The uniqueness of this year’s October calendar also helps the holiday: October 2010 boasts five full weekends with Halloween landing on the final Sunday.  Of course, while respondents plan to spend, they also claim that our ailing economy will make them spend less.

Now, I’m not an economist, but with nearly six billion dollars getting pumped into the economy, clearly we could fuel a recovery by adding a dozen or so more holidays to the national schedule.  It’s at least worth a try; even if we can’t sustain spending, our quality of life will improve.

This is probably why art and english majors aren’t allowed anywhere near the Fed…


By Dennis Ryan, CCO, Element 79