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The Next Thinc.

Incorporating new thinking into brand communication

Tag: Grammar

Brands and “Authenticity”: When the Hackneyed Becomes Crucial

Posted on August 15, 2017August 15, 2017 by Dennis Ryan

If you read a strategic brief at any point over the past five years, you read the word “authentic.” Whether… Read more Brands and “Authenticity”: When the Hackneyed Becomes Crucial

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