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The Next Thinc.

Incorporating new thinking into brand communication

Tag: Facebook

Good News: Apollo 13 > COVID-19

Posted on March 19, 2020March 19, 2020 by Dennis Ryan

Hospitals don’t have enough ventilators for COVID-19 patients. But thanks to big-brained humanity and open-source technology, they soon might.

Gold, Frankincense…and Metal

Posted on December 6, 2018December 5, 2018 by Dennis Ryan

So, how many times this season have you heard Paul McCartney’s treacly “Wonderful Christmas Time”? Did an act of congress… Read more Gold, Frankincense…and Metal

A Critical Essay for These Times

Posted on March 5, 2018March 5, 2018 by Dennis Ryan

Ann Bauer is an amazing author, writer, and capturer of truths. Out of her own profoundly personal pain and loss,… Read more A Critical Essay for These Times

Captioning: the New “See/Say” for Video Content

Posted on November 28, 2017 by Dennis Ryan

You don’t need to caption everything, but you should always consider it. Because people don’t watch online video the same… Read more Captioning: the New “See/Say” for Video Content

Brands and “Authenticity”: When the Hackneyed Becomes Crucial

Posted on August 15, 2017August 15, 2017 by Dennis Ryan

If you read a strategic brief at any point over the past five years, you read the word “authentic.” Whether… Read more Brands and “Authenticity”: When the Hackneyed Becomes Crucial

I’ll Vacuum My Own Floor, Thank You

Posted on August 3, 2017August 4, 2017 by Dennis Ryan

I love modern conveniences. Cruise control, gas grills, TV remotes: I’m an unabashed fan. But this whole IOT invasion of smart… Read more I’ll Vacuum My Own Floor, Thank You

Brand Overextension: #WSJfail on Facebook

Posted on March 31, 2017April 11, 2017 by Dennis Ryan

When The Wall Street Journal promoted leaders to oversee their ethics and standards in 2013, managing editor Gerard Baker sent out a memo… Read more Brand Overextension: #WSJfail on Facebook

“Content”: Always a Noun, Never an Adjective

Posted on December 5, 2016April 5, 2017 by Dennis Ryan

If you watch or read the work of Salim Ismail, you understand that today’s biggest business challenge is adapting our linear mindsets… Read more “Content”: Always a Noun, Never an Adjective

Ideas > Media Dollars: Using Facebook To Make the World Love Obermutten

Posted on July 20, 2015 by Dennis Ryan

Chances are, you’ve never heard of the tiny Swiss mountain hamlet of Obermutten. We certainly hadn’t. But this article from Europe’s Digital Tourism Think… Read more Ideas > Media Dollars: Using Facebook To Make the World Love Obermutten

I Have No Idea What This Is About. Or Where It’s Going. But I’m Interested. Very, Very Interested.

Posted on September 12, 2013 by Dennis Ryan

So I stumbled upon a rather amazingly in-depth and celebrity-ridden “social film”, courtesy of Intel and Toshiba. Titled “The Power… Read more I Have No Idea What This Is About. Or Where It’s Going. But I’m Interested. Very, Very Interested.

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