Advertising creatives love the new. We love irony, offbeat humor and unexpected tones in our entertainment choices. Unfortunately, that can… Read more Unruly Labs, The Science of Sharing and the Crucial Need for Crowd Pleasing Emotion
Tag: Emotion
Why Exactly Did Jingles Die?
There was a time in advertising when everything was sung. When little ditties sold everything from Miller Time (“beer after… Read more Why Exactly Did Jingles Die?
Facebook: Members Only Jacket of the Early 21st Century?
Someone Dial Up The Fixx A friend of mine makes a very convincing case for why we may look… Read more Facebook: Members Only Jacket of the Early 21st Century?
Hope Is Not A Business Plan
How many times have you heard or read that? In an idea-based industry, some on the business side exert this… Read more Hope Is Not A Business Plan