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The Next Thinc.

Incorporating new thinking into brand communication

Tag: Digital

The Shadow of Digital’s Tactic-Heavy Origins Still Looms Large

Posted on February 14, 2013 by Dennis Ryan

Yesterday, I served as a judge for the Effies. It’s an interesting awards show, one favored by many clients for… Read more The Shadow of Digital’s Tactic-Heavy Origins Still Looms Large

We Live Amidst An Unprecedented Tsunami of Digital Information…Assuming You Consider Instagram Snaps of Pancakes “Information”

Posted on November 28, 2012 by Dennis Ryan

I saw an item on HuffPost last night that credited IBM for noting that humanity generates over 2.5 quintillion bytes of… Read more We Live Amidst An Unprecedented Tsunami of Digital Information…Assuming You Consider Instagram Snaps of Pancakes “Information”

The Launch of Bauer’s New Campaign: Another Reason Why I Moved To Minneapolis and Olson

Posted on November 7, 2012 by Dennis Ryan

On Monday, Advertising Age wrote about our launch of Bauer’s first new brand campaign since 1996. Their angle was how… Read more The Launch of Bauer’s New Campaign: Another Reason Why I Moved To Minneapolis and Olson

Bob Brihn Told Me This Yesterday…

Posted on February 16, 2012 by Dennis Ryan

By Dennis Ryan, CCO, Olson  

Powering Down…

Posted on June 23, 2011 by Dennis Ryan

People blog for all sorts of reasons; the discipline of daily writing, the joy of self expression, the fleeting sensation… Read more Powering Down…

Why The Entertainment Factor of Digital Marketing Matters More Than Ever

Posted on May 12, 2011 by Dennis Ryan

We all know the jibes that go back and forth among different camps in the marketing world… “Brand advertising is… Read more Why The Entertainment Factor of Digital Marketing Matters More Than Ever

You’re Doing It Wrong: Botching the Beautiful Potential of Digital Marketing

Posted on August 20, 2010 by Dennis Ryan

The promise of online marketing–all that immediate access to the pertinent information you want, served up within a context of… Read more You’re Doing It Wrong: Botching the Beautiful Potential of Digital Marketing

A Call To Creatives From Every Discipline: Converge Now!

Posted on November 30, 2009 by Dennis Ryan

The ongoing debate over who should lead the next iteration of marketing creativity has grown exhaustingly tiresome.  Anyone who still… Read more A Call To Creatives From Every Discipline: Converge Now!

B-G-B (Bonus Guest Blog): Advertising Is Magic

Posted on July 7, 2009 by Dennis Ryan

Guest Blogger: Tom Napper Tom Napper is our Director of Digital at Element 79, but that hardly describes his real… Read more B-G-B (Bonus Guest Blog): Advertising Is Magic

B-G-B (Bonus Guest Blog): Fastest. Smartest. Wins.

Posted on June 23, 2009 by Dennis Ryan

Guest Blogger: Tim Mauery Until a few weeks ago, Tim Mauery was a Senior Partner and Director of Planning at… Read more B-G-B (Bonus Guest Blog): Fastest. Smartest. Wins.

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