The Shadow of Digital’s Tactic-Heavy Origins Still Looms Large

Yesterday, I served as a judge for the Effies. It’s an interesting awards show, one favored by many clients for… Read more The Shadow of Digital’s Tactic-Heavy Origins Still Looms Large

We Live Amidst An Unprecedented Tsunami of Digital Information…Assuming You Consider Instagram Snaps of Pancakes “Information”

On Monday, Advertising Age wrote about our launch of Bauer’s first new brand campaign since 1996. Their angle was how… Read more The Launch of Bauer’s New Campaign: Another Reason Why I Moved To Minneapolis and Olson

By Dennis Ryan, CCO, Olson

People blog for all sorts of reasons; the discipline of daily writing, the joy of self expression, the fleeting sensation… Read more Powering Down…

We all know the jibes that go back and forth among different camps in the marketing world… “Brand advertising is… Read more Why The Entertainment Factor of Digital Marketing Matters More Than Ever

The promise of online marketing–all that immediate access to the pertinent information you want, served up within a context of… Read more You’re Doing It Wrong: Botching the Beautiful Potential of Digital Marketing

The ongoing debate over who should lead the next iteration of marketing creativity has grown exhaustingly tiresome. Anyone who still… Read more A Call To Creatives From Every Discipline: Converge Now!

Guest Blogger: Tom Napper Tom Napper is our Director of Digital at Element 79, but that hardly describes his real… Read more B-G-B (Bonus Guest Blog): Advertising Is Magic

Guest Blogger: Tim Mauery Until a few weeks ago, Tim Mauery was a Senior Partner and Director of Planning at… Read more B-G-B (Bonus Guest Blog): Fastest. Smartest. Wins.