Fittingly for International Women’s Day celebrations, a web search led to a personal discovery of a too-little credited pioneer of the pop art movement: Sr. Corita Kent.
An Enduring Testament to Noteworthiness
The origin story of Hollywood’s Capitol Records Building is another testament to earning notice.
A Sweet Act of Creative Generosity
Most challenges modern agencies face stem from how we, as an industry, spent decades devaluing our one, singular asset: creativity.… Read more A Sweet Act of Creative Generosity
Creativity Will Save Advertising. Again.
I know, I know–it’s too late; advertising’s already dead. Digital/social/experiential/big data killed it… The only problem is this constant, dire… Read more Creativity Will Save Advertising. Again.
Today’s Example of How Creativity Pays
Ad agencies struggle to convince clients to pay for creativity, mostly because we gave it away for years, trusting television’s… Read more Today’s Example of How Creativity Pays
Five Reasons Why Every Brand Should Be Using Video…Presented on Video
Okay, so it’s a wee bit longer than sixty seconds, but the points remain… For anyone who prefers written lists,… Read more Five Reasons Why Every Brand Should Be Using Video…Presented on Video
Where The Wild Things Are Today
Maybe it’s just me, but perhaps you too share my sinking suspicion that all this AI, all this data and… Read more Where The Wild Things Are Today
The Best Business Development Plan is Great Work
Creative enterprises develop business three ways: through personal relationships, by expanding existing relationships, and by attracting new clients. And the… Read more The Best Business Development Plan is Great Work
Iteration Is Not “First to be Second,” It’s First To Be Next
Advertising creativity values originality above all. Firsts have long been considered its highest expression. In less than two months, we’ve already… Read more Iteration Is Not “First to be Second,” It’s First To Be Next
Inundata: We Have Infinite, Immediate Information, So Why Don’t I Feel Smarter?
Yep, “inundata.” I just made that word up; coined it without consulting Merriam or Webster, Funk or Wagnalls, Strunk or… Read more Inundata: We Have Infinite, Immediate Information, So Why Don’t I Feel Smarter?