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The Next Thinc.

Incorporating new thinking into brand communication

Tag: Creativity

Sister Corita Kent: Uncredited Pop Art Pioneer

Posted on March 9, 2020March 9, 2020 by Dennis Ryan

Fittingly for International Women’s Day celebrations, a web search led to a personal discovery of a too-little credited pioneer of the pop art movement: Sr. Corita Kent.

An Enduring Testament to Noteworthiness

Posted on January 19, 2020January 19, 2020 by Dennis Ryan

The origin story of Hollywood’s Capitol Records Building is another testament to earning notice.

A Sweet Act of Creative Generosity

Posted on December 3, 2018December 3, 2018 by Dennis Ryan

Most challenges modern agencies face stem from how we, as an industry, spent decades devaluing our one, singular asset: creativity.… Read more A Sweet Act of Creative Generosity

Creativity Will Save Advertising. Again.

Posted on April 11, 2018 by Dennis Ryan

I know, I know–it’s too late; advertising’s already dead. Digital/social/experiential/big data killed it… The only problem is this constant, dire… Read more Creativity Will Save Advertising. Again.

Today’s Example of How Creativity Pays

Posted on November 8, 2017November 8, 2017 by Dennis Ryan

Ad agencies struggle to convince clients to pay for creativity, mostly because we gave it away for years, trusting television’s… Read more Today’s Example of How Creativity Pays

Five Reasons Why Every Brand Should Be Using Video…Presented on Video

Posted on October 17, 2017October 17, 2017 by Dennis Ryan

Okay, so it’s a wee bit longer than sixty seconds, but the points remain… For anyone who prefers written lists,… Read more Five Reasons Why Every Brand Should Be Using Video…Presented on Video

Where The Wild Things Are Today

Posted on July 30, 2017August 6, 2017 by Dennis Ryan

Maybe it’s just me, but perhaps you too share my sinking suspicion that all this AI, all this data and… Read more Where The Wild Things Are Today

The Best Business Development Plan is Great Work

Posted on September 30, 2016April 5, 2017 by Dennis Ryan

Creative enterprises develop business three ways: through personal relationships, by expanding existing relationships, and by attracting new clients. And the… Read more The Best Business Development Plan is Great Work

Iteration Is Not “First to be Second,” It’s First To Be Next

Posted on August 31, 2015 by Dennis Ryan

Advertising creativity values originality above all. Firsts have long been considered its highest expression. In less than two months, we’ve already… Read more Iteration Is Not “First to be Second,” It’s First To Be Next

Inundata: We Have Infinite, Immediate Information, So Why Don’t I Feel Smarter?

Posted on January 11, 2013 by Dennis Ryan

Yep, “inundata.” I just made that word up; coined it without consulting Merriam or Webster, Funk or Wagnalls, Strunk or… Read more Inundata: We Have Infinite, Immediate Information, So Why Don’t I Feel Smarter?

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