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The Next Thinc.

Incorporating new thinking into brand communication

Tag: Convergence

Something Else Ad People Can Learn from PR

Posted on July 7, 2010 by Dennis Ryan

I’ve grown increasingly obsessed with the convergence of advertising and public relations, driven mostly by the realization that social media… Read more Something Else Ad People Can Learn from PR

The New Marketing Landscape of O.P.E.N. Media

Posted on May 14, 2010 by Dennis Ryan

In a culture where opinion has a mass channel and information spreads at unprecedented speeds, we need to rethink our… Read more The New Marketing Landscape of O.P.E.N. Media

Debating the Rules for Brands in Social Media

Posted on March 24, 2010 by Dennis Ryan

In the latest issue of Advertising Age, the memorably-monikered Taddy Hall lays out Ten Essential Rules for Brands in Social… Read more Debating the Rules for Brands in Social Media

Exhibit #1030: The Convergence of Advertising and PR

Posted on November 3, 2009 by Dennis Ryan

“Flyvertising.” Never heard of it?  That makes sense, because as an ad medium, it is a ridiculous conceit.  According to… Read more Exhibit #1030: The Convergence of Advertising and PR

PR Now Sidestepping Traditional Media Relationships To Pitch Consumers Directly

Posted on October 27, 2009 by Dennis Ryan

Advertising Age published an interesting item the other day on the rising trend among PR firms to take a pass… Read more PR Now Sidestepping Traditional Media Relationships To Pitch Consumers Directly

In a Web 2.0 Empowered Society, Interaction Demands Feedback

Posted on July 15, 2009March 9, 2021 by Dennis Ryan

This morning, an article in Advertising Age landed in my e-mail no less than four times before 9am.  Mike Wolfsohn, the… Read more In a Web 2.0 Empowered Society, Interaction Demands Feedback

Getting Hit By A Skunk

Posted on June 2, 2009 by Dennis Ryan

I let our dog out into the backyard last night and twenty minutes later, the unmistakable smell of skunk barged… Read more Getting Hit By A Skunk

Who Are You? Who Who? Who Who?

Posted on May 18, 2009 by Dennis Ryan

  In a marketplace awash with product offerings, product extensions, and product parity, brands today must know exactly what they… Read more Who Are You? Who Who? Who Who?

Regarding Convergence, Award Shows and Advertising Advertising Agencies

Posted on May 11, 2009February 28, 2021 by Dennis Ryan

Advertising awards work an awful lot like brand reputation ads for agencies. In the best case, they draw attention to… Read more Regarding Convergence, Award Shows and Advertising Advertising Agencies

Brands Are Opinions

Posted on April 23, 2009 by Dennis Ryan

I’ve read and heard hundreds of definitions of brands over the years and while many of them are compelling in… Read more Brands Are Opinions

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