I’ve grown increasingly obsessed with the convergence of advertising and public relations, driven mostly by the realization that social media… Read more Something Else Ad People Can Learn from PR
Tag: Convergence
The New Marketing Landscape of O.P.E.N. Media
In a culture where opinion has a mass channel and information spreads at unprecedented speeds, we need to rethink our… Read more The New Marketing Landscape of O.P.E.N. Media
Debating the Rules for Brands in Social Media
In the latest issue of Advertising Age, the memorably-monikered Taddy Hall lays out Ten Essential Rules for Brands in Social… Read more Debating the Rules for Brands in Social Media
Exhibit #1030: The Convergence of Advertising and PR
“Flyvertising.” Never heard of it? That makes sense, because as an ad medium, it is a ridiculous conceit. According to… Read more Exhibit #1030: The Convergence of Advertising and PR
PR Now Sidestepping Traditional Media Relationships To Pitch Consumers Directly
Advertising Age published an interesting item the other day on the rising trend among PR firms to take a pass… Read more PR Now Sidestepping Traditional Media Relationships To Pitch Consumers Directly
In a Web 2.0 Empowered Society, Interaction Demands Feedback
This morning, an article in Advertising Age landed in my e-mail no less than four times before 9am. Mike Wolfsohn, the… Read more In a Web 2.0 Empowered Society, Interaction Demands Feedback
Getting Hit By A Skunk
I let our dog out into the backyard last night and twenty minutes later, the unmistakable smell of skunk barged… Read more Getting Hit By A Skunk
Who Are You? Who Who? Who Who?
In a marketplace awash with product offerings, product extensions, and product parity, brands today must know exactly what they… Read more Who Are You? Who Who? Who Who?
Regarding Convergence, Award Shows and Advertising Advertising Agencies
Advertising awards work an awful lot like brand reputation ads for agencies. In the best case, they draw attention to… Read more Regarding Convergence, Award Shows and Advertising Advertising Agencies
Brands Are Opinions
I’ve read and heard hundreds of definitions of brands over the years and while many of them are compelling in… Read more Brands Are Opinions