Staying current on advertising and marketing is like surfing on a lava flow–if you don’t stay up, you’re done. I… Read more Why Shareworthy?
Tag: Brands Are Opinions
Yes, Brands Are Opinions, Even the Element 79 Brand
In today’s socially-networked, immediate-impact world, brands suffer when negative opinions spread unchecked. When those negative opinions are unfounded or severely… Read more Yes, Brands Are Opinions, Even the Element 79 Brand
Babies: The Proven, Can’t-Miss Video Stars
On video, few things bring as much joy to the casual viewer as a baby. Check out this little giggling… Read more Babies: The Proven, Can’t-Miss Video Stars
Forensic Planning: Consumer-sourcing Insights Based on Actions, Not Assertions
For years, advertising research relied on what people said to determine insights. Unfortunately, people lie. Not maliciously, but when you… Read more Forensic Planning: Consumer-sourcing Insights Based on Actions, Not Assertions
After A Year, the Collective-Thinking is that Brands Are Opinions: Introducing brandsareopinions.com
This blog began almost one year ago as a repository for thoughts and opinions related to the rapidly-changing world of… Read more After A Year, the Collective-Thinking is that Brands Are Opinions: Introducing brandsareopinions.com
Advertisers Will Thrill That 20% of Tweets Reference Brands…
…but really, that’s hardly surprising. As a culture, what do we share? The Chicago Bears? Republican or Democratic politics? American… Read more Advertisers Will Thrill That 20% of Tweets Reference Brands…
There Is No Free Lunch. Or Free Media.
In his post on Advertising Age’s Small Agency Diary, Marc Brownstein offers some thinking on ‘free media’ and whether or not… Read more There Is No Free Lunch. Or Free Media.
Opinions Create The True Future Value of Facebook
I recently had my consciousness raised regarding Facebook. On this blog some months back, I wrote a surprisingly popular post… Read more Opinions Create The True Future Value of Facebook
The New Marketing Challenge: Mastering Perpetual Beta
Last week, a post on iMedia Connection with the incendiary headline “Why Twitter Will Soon Become Obsolete” , caused a bit… Read more The New Marketing Challenge: Mastering Perpetual Beta
Moving From IntegratED to IntegratING Marketing
It may seem like so much facile wordplay, but the fundamental need for advertisers to move from the dated notion… Read more Moving From IntegratED to IntegratING Marketing