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The Next Thinc.

Incorporating new thinking into brand communication

Tag: Brands Are Opinions

Why Shareworthy?

Posted on August 3, 2013 by Dennis Ryan

Staying current on advertising and marketing is like surfing on a lava flow–if you don’t stay up, you’re done. I… Read more Why Shareworthy?

Yes, Brands Are Opinions, Even the Element 79 Brand

Posted on April 26, 2010 by Dennis Ryan

In today’s socially-networked, immediate-impact world, brands suffer when negative opinions spread unchecked.  When those negative opinions are unfounded or severely… Read more Yes, Brands Are Opinions, Even the Element 79 Brand

Babies: The Proven, Can’t-Miss Video Stars

Posted on December 2, 2009 by Dennis Ryan

On video, few things bring as much joy to the casual viewer as a baby.  Check out this little giggling… Read more Babies: The Proven, Can’t-Miss Video Stars

Forensic Planning: Consumer-sourcing Insights Based on Actions, Not Assertions

Posted on November 2, 2009 by Dennis Ryan

For years, advertising research relied on what people said to determine insights.  Unfortunately, people lie.  Not maliciously, but when you… Read more Forensic Planning: Consumer-sourcing Insights Based on Actions, Not Assertions

After A Year, the Collective-Thinking is that Brands Are Opinions: Introducing brandsareopinions.com

Posted on October 19, 2009February 28, 2021 by Dennis Ryan

This blog began almost one year ago as a repository for thoughts and opinions related to the rapidly-changing world of… Read more After A Year, the Collective-Thinking is that Brands Are Opinions: Introducing brandsareopinions.com

Advertisers Will Thrill That 20% of Tweets Reference Brands…

Posted on September 14, 2009 by Dennis Ryan

…but really, that’s hardly surprising.  As a culture, what do we share?  The Chicago Bears? Republican or Democratic politics?  American… Read more Advertisers Will Thrill That 20% of Tweets Reference Brands…

There Is No Free Lunch. Or Free Media.

Posted on July 16, 2009March 9, 2021 by Dennis Ryan

In his post on Advertising Age’s Small Agency Diary, Marc Brownstein offers some thinking on ‘free media’ and whether or not… Read more There Is No Free Lunch. Or Free Media.

Opinions Create The True Future Value of Facebook

Posted on July 1, 2009 by Dennis Ryan

I recently had my consciousness raised regarding Facebook.  On this blog some months back, I wrote a surprisingly popular post… Read more Opinions Create The True Future Value of Facebook

The New Marketing Challenge: Mastering Perpetual Beta

Posted on June 26, 2009March 7, 2021 by Dennis Ryan

Last week, a post on iMedia Connection with the incendiary headline “Why Twitter Will Soon Become Obsolete” , caused a bit… Read more The New Marketing Challenge: Mastering Perpetual Beta

Moving From IntegratED to IntegratING Marketing

Posted on June 10, 2009 by Dennis Ryan

It may seem like so much facile wordplay, but the fundamental need for advertisers to move from the dated notion… Read more Moving From IntegratED to IntegratING Marketing

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